Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Apple Introduces Game Center for Leaderboards and Achievements
Image courtesy of Gizmodo
Another major announcement today was Apple's intention to provide a centralized Game Center that offers users a way to track achievements, high scores and offer matchmaking services for online multiplayer. The system sounds similar to Microsoft's Xbox Live service which has been very popular.
The move shows that Apple is very serious about iPhone gaming and sees it as a major focus for the platform. Several companies, however, will be impacted by Apple's move. A number of small companies have already established themselves as similar service providers on the iPhone. These include OpenFeint, AGON, and Ngmoco's Plus+ system. The problem with these systems has been the fragmentation requiring players to sign up for multiple services.
Game Center will be part of iPhone OS 4 which is due this summer.