Guides
How to Install macOS Big Sur Public Beta

The macOS Big Sur Public Beta is now available. Here's how to get it.

How to Install iOS 14 Beta

iOS 14 Public Beta is out now. Learn how to get it on your iPhone or iPad

Should you buy a Mac now or wait for Arm Macs?

Wait for Arm? Or just buy a Mac now? Let's discuss.

iOS 14: How to Pin and Unpin Conversations in Messages

Apple has made it easier to keep track of conversation threads in Messages by allowing users to pin threads in the app.

• iOS 14: How to Send Inline Replies in Messages
• iOS 14: How to Mute Conversations in Messages
• iOS 14: How to Search for Emoji
• iOS 14: How to Hide Home Screen App Pages
• iOS 14: How to Use the App Library
• iOS 14: How to Download New Apps to the App Library
See more guides
Upcoming
iOS 14
Fall 2020

Previewed at WWDC in June.

macOS 11 Big Sur
Fall 2020

Apple's next-generation macOS operating system.

iMac
Late 2020

iPad Pro-like design? New screen sizes?

iPhone 12
September 2020

Four new phones in three sizes expected with 5G and new AR capabilities.

• AirTags
• AirPods Studio
• Apple Glasses
• Foldable iPhone
See full product calendar

Apple Airs First iPad Commercial During Oscars, Steve Jobs at Event [Ad Video Posted]

by

Apple just aired their first iPad commercial during the 82nd Annual Academy Awards. A description of the ad by Doju:

The commercial was just on, depicted a person using the iPad on their lap, going through the various features (iBooks, Pages, Videos, etc. nothing new) with an upbeat song.

The ad ends with "April 3."


Video Posted on Apple.com

The Apple iPad will launch on April 3rd with pre-orders starting on March 12th.

Meanwhile, Steve Jobs is said to be spotted at the Oscars tonight as well. Confirmed by another attendant:


Photo by Jon Chu

Update: High quality version of ad available now at Apple.com.

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...
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Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...
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Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...
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Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...
Read Full Article • 37 comments

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...
Read Full Article • 86 comments

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...
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Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...
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Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...
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Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...
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Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...
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