Hulu Developing Non-Flash Player for Deployment on iPad?

TechCrunch reports that popular video site Hulu is working to bring its content to the iPad, despite the lack of support for Flash content on Apple's new tablet device.

One rumor I've heard from an industry insider is that Hulu is working on an iPad-friendly version of its site that should be ready by the time the iPad hits the market. Hulu itself is still vague about its plans. When asked directly by Om Malik whether Hulu has any plans for the iPad, CEO Jason Kilar recently hemmed and hawed about how he is a big believer in mobile, but wouldn't confirm or deny anything.

The report notes that porting its content to a non-Flash player would not be completely trivial given Hulu's investment in having created a unique Flash-based platform, but the company would be "more than capable" of making the transition. With Hulu's videos already encoded in the H.264 format used on the iPhone and iPad, whether or not to develop a Flash-less player for the content appears to be more of a business decision than a technical one.