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Apple's Research Into Social Aspects of Online Shopping Gaining Renewed Attention
Another example describes the integration of real-time updates into the virtual shopping experience, such as allowing a store owner to "invite" customers already shopping on the site to a chat or other event with a store guest such as an author. The technology would also allow such realistic details such as 3D perspectives and lighting and scenery consistent with the time of day and season of the user's location.
Patently Apple notes that the USPTO officially granted the patent to Apple this morning, and while the granting of the patent almost certainly holds little significance in terms of a timeframe for launching such technology, the event does serve as a reminder of Apple's thoughts on how it might be able to improve the online shopping experience for its customers.
The patent, initially filed in September 2006, is credited solely to David Koski, a senior software engineer at Apple.