Apple Tablet Media Event Today: 'Come See Our Latest Creation'

121825 event

Apple is holding its media event today and is expected to introduce their much anticipated tablet device. We will provide links to live coverage of the event and provide bulleted updates. The event kicks off at 10 am Pacific or 1 pm Eastern. Apple does not provide a live video or audio stream to their events, so you can only follow along live with text and photo updates. Apple will post a QuickTime video a few hours after the event.

Live Web/Twitter Coverage

- Gizmodo
- Engadget
- Ars Technica
- gdgt
- MacRumors Twitter

- Spoiler Free notification page

Recent News and Rumors

- Photos of Apple Tablet Back Shell Leaked?
- Apple's Focus on Content and Possible eBook Pricing
- Last Minute Leaked Photos of the Apple Tablet?
- McGraw-Hill CEO Confirms Apple Tablet, iPhone OS Based, Going to Be "Terrific"
- Apple Tablet Rumor Roundup

Event Updates

- Disney Chairman and CEO Bob Iger is present, possibly suggesting a content deal of some sort with Apple to be announced.
- Steve Jobs on stage, sharing stats: 250 million iPods sold; 284 retail stores, with over 50 million visitors last quarter; 3 billion App Store downloads, over 140,000 apps available.
- Apple is a mobile device company. By revenue, Apple is the largest mobile device company in the world.
- Now for the main event: Reviews 1991 PowerBook introduction and iPhone. Is there something in between that could be better at browsing, e-mail, photos, video, music, games, eBooks? Netbooks? Nope...just small, cheap laptops.
- Introduces "iPad"

131132 appletabletb99

- Built-in browser, mail, photos, calendar, maps, etc. iTunes Store included right on iPad. YouTube access.
- So much more intimate than a laptop. So much more capable than a smartphone.
- Music player is a hybrid between iPhone and regular iTunes.
- Showing off browsing: Apple, New York Times, Time, Fandango. One article appears to show plug-in error...no Flash?
- E-mail: Showing off message reading and creation. Direct PDF viewing.

131847 apple creation 0137 rm eng

- Showing off photos: Can utilize Events, Places, and Faces functionality by syncing from iPhoto.
- iTunes: expansive interface, album art, etc.

132313 apple creation 0159 rm eng

- Showing off Calendar and Maps applications. Maps includes Street View...everything reportedly very snappy.
- Showing off video capabilities via YouTube. Also movies, TV...showing clips from Star Trek and Up.
- Back to the hardware. 0.5" thin, 1.5 pounds, 9.7" IPS display, full multi-touch.
- 1 GHz "Apple A4 chip", 16, 32, or 64 GB flash storage, 802.11n, Bluetooth, accelerometer, compass, speaker, mic. 10 hours battery life. One month of standby battery.
- Now App Store...third-party apps. Scott Forstall on stage.
- Can run existing apps in a small box in center of screen or can pixel double to run full screen. Demoing. Showing off Facebook and ESPN snowcross game.
- Apple has also modified iPhone SDK to allow third-developers to rewrite for the large display as Apple has done with its own apps.
- App Store available on iPad and will feature both iPad-only and iPhone apps. Gameloft now on stage with a demo. Showing off Nova...iPad version coming later this year. Can interact with the game world on a whole new level.
- Now showing off New York Times. Martin Nisenholtz, NYT senior VP of digital operations on stage. Creating iPad-specific application.

134310 apple creation 0259 rm eng

- Steve Sprang from Brushes. Briefly showing off painting application.
- Travis Boatman of Electronic Arts to talk about gaming. Showing off Need for Speed: Shift. Fully touch-enabled. "Like holding an HD display up to your face."
- Major League Baseball on stage. Utilizing screen space to show off stats, animations, video highlights, box score, scoreboards, etc.
- Steve Jobs back on stage. Showing off another one of our apps. Standing on Amazon's shoulders, we're going a bit further with "iBooks".
- E-books displayed on a bookshelf. Direct access to iBook Store to download new material. Major publishers on board, and we're opening the floodgates to others this afternoon. Demoing purchasing e-books.

135601 apple creation 0308 rm eng

- Showing e-book navigation...tap right or left side of screen to flip pages, change font, text size, etc.
- Now talking about iWork. Talked to head of iWork team a year ago about creating iPad version, and they got it done. Introducing iWork on iPad.
- Phil Schiller on stage talking about iWork on iPad. Completely new versions of Keynote, Pages, Number. Now demoing Keynote...landscape orientation to accommodate slide views. Moving slides, resizing images, etc.

140414 appletabletb467

- Now showing Pages. Document gallery, scrolling, virtual keyboard, showing off auto text-wrapping.
- Demoing Numbers. Showing off how to move columns of data, adding rows, etc. Offers multiple keyboards...data-entry, text, date and time. etc.
- iWork for iPad apps priced at $9.99 each.
- Steve is back to show off iTunes. iPad syncs over USB, exactly like iPhone or iPod touch. When you sync, you sync everything.
- Wireless: iPad has Wi-Fi, also 3G. Two data plans available: 250 MB limit for $14.99/month; Unlimited for $29.99/month. AT&T to provide service. Free use of AT&T Wi-Fi hotspots.
- Activation directly through device. NO wireless contract needed. Cancel anytime.
- What about international? Hope to have deals in place by June or July. Hopefully June. All iPad models are unlocked and use new GSM micro SIMs.
- Steve is recapping the features of the iPad.
- Pricing: Starts at $499 for 16 GB, $599 for 32 GB, $699 for 64 GB. 3G-capable models are $130 more: $629/$729/$829.

142236 apple creation 0378 rm eng

- Will begin shipping Wi-Fi models in 60 days, 3G models in 90 days.
- Also introducing dock stand, as well as a full-size mechanical keyboard dock stand.

142236 apple creation 0384 rm eng

- Also a case that doubles as a stand. Showing highlight video with Jonathan Ive and others hyping the iPad.
- Notes from observers: No visible camera or mention of one; No mention of multi-tasking; No mention of any phone capabilities.
- Steve: "We think we've got the goods. We think we've got it." With over 75 million iPhones and iPod touches sold, we've got over 75 million people who already know how to use the iPad. Over 125 million iTunes accounts with over 12 billion products downloaded. We're ready for the iPad.
- Thanking attendees. Invited for hands-on.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iphone 17 ceramic shield

Regular iPhone 17's USB-C Charging Speeds Tested With Apple Chargers

Friday September 26, 2025 9:01 am PDT by
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter 30W USB-C Power Adapter 35W Dual USB-C Port Power Adapter 35W Dual USB-C Port Compact Power Adapter 40W Dynamic Power Adapter with 60W Max...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...
maxresdefault

Review: A Week With the iPhone 17 Pro

Friday September 26, 2025 12:51 pm PDT by
Apple's iPhone 17 models have been out for a week now, so we thought we'd do a longer-term review of the flagship iPhone 17 Pro and Pro Max now that we've been able to spend more time with them. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has a Silver iPhone 17 Pro and a Cosmic Orange iPhone 17 Pro Max, and despite a lot of concern over...