Apple's Quarterly iPhone and Overall Sales Estimates Continue to Rise
Just two weeks ago, a suggestion that Apple could sell 10 million iPhones during the current quarter began to make its way around the Mac investor and rumor communities. At the time, the claim was significantly higher than analysts' consensus in the 8-9 million range, and was thus viewed with some skepticism.
Tech Trader Daily today reports on an Apple stock upgrade from Broadpoint AmTech analyst Brian Marshall, who has done things one better by pushing his quarterly iPhone sales estimates to 11.3 million on the strength of international sales.
Meanwhile, Broadpoint.AmTech analyst Brian Marshall boosted his target this morning to $260, from $235, repeating his Buy rating. Marshall's note focused on explaining his higher-than-consensus estimate for December quarter iPhone sales: he sees 11.3 million units in the quarter, above the Street at an estimated 8.8 million. Marshall sees U.S. units down 20% sequentially, to about 2.5 million units, but with international units more than doubling sequentially to 8.8 million units.
Marshall's view has yet to spread to other industry analysts, however, as consensus iPhone shipments for the quarter remain slightly under 9 million.
Other analysts are upping their overall forecasts for Apple though, as Digital Daily notes that Thomas Weisel Partners analyst Doug Reid has boosted his sales predictions, particularly for the company's iMac line that was revamped in October. Reid's industry checks indicate very strong demand likely leading to yet another outstanding quarter for Apple.
In the wake of today's analyst upgrades, Apple's stock hit a new all-time high of $213.95 before settling back to close at $211.67.
Popular Stories
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week.
Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
