TechCrunch reports that the Apple retail store in Palo Alto, California has unveiled an eye-catching new window display consisting of a video wall presenting a cloud of App Store application icons flying by with featured apps being shown on an oversized iPhone mockup in the center of the display.

Earlier this evening I was walking down the streets of Palo Alto near TechCrunch HQ, when I stumbled across what is likely the coolest window display I've ever seen -- unsurprisingly housed at the Apple Store. The display features a giant wall of apps flying by, accompanied by a massive iPhone that briefly displays a handful of featured apps for a few seconds apiece.

TechCrunch has confirmed that a similar display has appeared at the flagship San Francisco store, so look for them to spread to other stores in the near future.

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