Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
Apple's latest ad, called "Elimination" (direct .mov link), shows PC trying to provide buying advice to a potential customer, Megan, who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches," which sends the customer to the Mac.
Apple also released two other ads ("Customer Care" and "PC Choice Chat") with a similar theme.