Apple Reports Record $1.61 Billion Profit for Q1 2009

Apple today announced financial results for the first quarter of fiscal 2009. Apple posted record revenue of $10.17 billion and net quarterly profit of $1.61 billion, or $1.78 per diluted share, compared to revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, equal to the year-ago quarter, and international sales accounted for 46 percent of the quarter's revenue. Apple also generated $3.6 billion in cash during the quarter. The results constitute the best quarterly revenue and earnings in Apple's history.

Using non-GAAP data, which eliminates subscription-based accounting for the iPhone and Apple TV, Apple would have had $11.8 billion revenue and $2.3 billion of net income.

Apple shipped 2,524,000 Macintosh computers during the quarter, representing 9 percent unit growth over the year-ago quarter. The company also sold 22,727,000 iPods during the quarter, representing 3 percent unit growth over the year-ago quarter and a company record. Quarterly iPhone unit sales reached 4,363,000 up 88 percent from the year-ago-quarter.

"Even in these economically challenging times, we are incredibly pleased to report our best quarterly revenue and earnings in Apple history - surpassing $10 billion in quarterly revenue for the first time ever," said Steve Jobs, Apple's CEO.

Apple's guidance for the second quarter of fiscal 2009 includes expected revenue of $7.6 billion to $8.0 billion and earnings per diluted share of $0.90 to $1.00.

Apple will provide live streaming of its Q1 2009 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference Call Notes of Interest:

- Extremely pleased with record results: first time surpassing $10 billion revenue, new iPod sales record
- Very proud of how quickly iPhone has gained traction
- Very proud of performance and very excited about product pipeline
- Snow Leopard: We're very excited about it, but we are not prepared to announce a launch date at this time.
- iPhone competitors: We view iPhone as primarily a software platform, which is different from our competitors. We don't mind competition, but if others rip off our intellectual property, we will go after them.

More Highlights...- Extremely pleased with record results: first time surpassing $10 billion revenue, new iPod sales record
- Operating margin higher than expected
- 2.5 million+ Macs, representing 9% growth over year-ago quarter
- 34% growth in portables, 25% decline in desktops
- Mix of portables/desktops affected by huge sales in the year-ago quarter due to iMac release; also a general shift in consumer buying habits
- Record 22.7 million iPods sold
- >70% share of MP3 players in December in the US, UK, Australia, >60% in Japan, and >50% in Canada
- Biggest iTunes sales quarter ever
- Over 15,000 App Store applications available and over 500 million downloads
- iPhone sales reached 13.7 million total for the year, surpassing goal of 10 million
- Very proud of how quickly iPhone has gained traction
- Apple retail stores - revenue of $1.74 billion up 2% year-over-year
- Difficult economic conditions led to decline in average sales per store, but pleased with how well they are holding up
- 251 stores in 10 countries
- Cash and short-term securities rose to $28.1 billion - a reclassification in how securities are classified resulted in an adjustment to numbers, and previous results have been update to reflect new classification
- Economic situation is uncertain, so providing broad guidance for next quarter
- Very proud of performance and very excited about product pipeline

Q&A:

Q: How is Steve? How will things be different under Tim? Would Tim remain in charge if Steve does not return?
A: Steve remains CEO and will be involved in strategic decisions going forward. Tim is COO and will be overseeing day-to-day operations. We are pleased with the depth of talent in our team, and that isn't changing. We don't settle for less than excellence in all departments, so regardless of who is in charge, our values will allow us to succeed.

Q: Are you scaling back retail expansion?
A: Plan to open about 25 stores in fiscal 2009, half international. Continuing to be very selective with sites. We're confident in our stores and happy with how they are performing in a difficult environment.

Q: Is iPhone segment elastic and would price reductions make sense in the future?
A: You've seen us reduce prices over time. In the US, $599 down to $399 down to $199 saw big jumps at each level. But we believe that $199 is a solid price point, with nothing able to offer a comparable experience at that level.

Q: Will gross margins be around 30% for fiscal 2009 as guided previously?
A: We are benefiting from some factors that are giving us slightly better margins in the first half of 2009, but expect closer to 30% in second half.

Q: Your guidance for March quarter is a bit narrower than for this past quarter. Is this due to stability from subscription-based accounting?
A: We consider a $400 million range pretty wide for us. Last quarter's guidance was given around the time when banks were failing left and right and there was a lot of uncertainty. While the economy is still bad, many things that affect us appear to have stabilized a bit.

Q: How is the market for component pricing?
A: We expect a favorable market in aggregate for NAND, DRAM, LCDs. Not huge prices decreases, but favorable.

Q: Are there iPhone markets where your pricing is too high? Will you address that?
A: Yes, there are markets, such as India, that don't have subsidized prices. We recognize the low penetration in these markets and their potential and will respond accordingly going forward. We will not do low-end though; we'll leave that to others.

Q: What about the netbook (<$500) segment?
A: We're watching it, but we don't feel that they offer good products...underpowered, poor software, cramped keyboards, etc. We've got some ideas, but we will not provide the inferior experience that we believe other companies are providing.

Q: What about Apple TV?
A: Still a hobby for us, but movie rentals are increasing popularity. We will continue to invest in it, because we believe there is something there.

Q: How are the pro and education segments?
A: Businesses are cutting back. Education down 6% year-over-year in total, K-12 down 10%. Very significant funding uncertainty due to state budget shortfalls. We don't see this picking up very quickly.

Q: Any comments on Snow Leopard?
A: No comment. We're very excited about it, but we are not prepared to announce a launch date at this time.

Q: Anything to say about inventories for iPhone?
A: Difficult to say due to number of countries we're in and uncertain seasonal variations at this point.

Q: Where is iPod growth coming from?
A: US sales actually declined, so growth is coming from international markets. Huge spike in the final week of the quarter accounted for all of our growth.

Q: How did product mix affect gross margins?
A: We don't talk a lot about year-over-year changes in margins due to a number of complicating factors contributing to the data. All we can say that it was flat compared to the year-ago quarter.

Q: Thoughts on operating expenses?
A: We're confident in our business and we're going to invest our way through this downturn. We're investing in engineering, marketing, customer service.

Q: Any plans for your cash?
A: We have no new updates on this.

Q: Can you speak to details of guidance for March quarter?
A: We can't go into that. We're shipping great products and our customers are responding.

Q: Can you talk about adding Wal-Mart as iPhone distribution point?
A: We just started with them at the very end of December, so we don't have enough data to draw any conclusions on performance. Wal-Mart gives us a much broader reach beyond what we and AT&T can provide. They were already selling iPods, and we were pleased with that relationship.

Q: Can you talk about linearity in Mac and iPhone sales?
A: Mac sales second-highest in history. New portable announcement drove huge sales and resulted in the stunning 34% growth in that segment given the overall market. Overall, international performance better than US. iPhone doesn't have much history, so hard to say, but we're pleased with the performance.

Q: Is there a different retail store philosophy for international vs. domestic?
A: International retail performance was a bit stronger than in US. We think the retail stores help us in each of our locations. We just want to be sure that the Macs and iPhones have a great place for customers to experience them.

Q: How have dynamics of discounting to third-party retailers like Best Buy and Wal-Mart affected you?
A: Retailers are free to do what they want. Around the holidays we saw some attaching promos like gift cards to purchases, and that's fine with us.

Q: There are other iPhone competitors coming to the market: Android, Palm Pre. How do you think about sustaining leadership in the face of these competitors?
A: It's difficult to compare to products that are not yet in the market. iPhone has seen terrific rating from customers. Software is the key ingredient, and we believe that we are years ahead of our competitors. Having different screen sizes, different input methods, and different hardware makes things difficult for developers. We view iPhone as primarily a software platform, which is different from our competitors. We don't mind competition, but if others rip off our intellectual property, we will go after them.

Q: The Palm device seems to directly emulate the iPhone's innovative interface. Is that what you're referring to?
A: We don't want to refer to any specific companies, so that was a general statement. We like competition because it makes us better, but we will not stand for companies infringing on our IP.

Q: How many One-to-One sessions did you have at retail stores this quarter?
A: We don't have that number here, but we did set a record.

Q: How many of your 500 million App Store downloads were paid and how many were free?
A: That's not something we're prepared to disclose.

Q: Will you eventually separate out App Store sales results from iTunes Store sales?
A: The App Store is part of iTunes, and we have no plans to separate them.

-End of Call-

Top Stories

beats updater

Apple Officially Retires Beats Updater Utility in Favor of Over-the-Air Firmware Updates

Wednesday September 30, 2020 2:30 am PDT by
Apple has officially retired Beats Updater, the software utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers. Beats Updater allows users to plug their Beats product directly into the USB port of their computer to check for firmware updates online, but with Apple's growing tendency to deliver over-the-air updates to wireless products via iOS ...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...