Macworld: 'Even the Small Talk Will be Big', Update: White Covered Banners
SetteB.IT has posted two sets (one and two) of photos from the preparations for Macworld Expo 2009.
While the banners are not particularly revealing, Apple's booth area is shrouded in black cloth as is typical prior to the event. One Macworld sign spotted on the street reads "even the small talk will be big":
This, however, appears to be an IDG-sponsored banner rather than an official teaser from Apple and reflects Macworld's
website promotion that "small talk is the biggest talk we do".
There do not appear to be any Apple teasers like last year's "There's Something in the Air" banner. Update: There are covered white covered banners throughout the hall which should have the new announcements hidden behind them.
Finally, the exit sign shows the dates for next year's Macworld San Francisco (Jan 4-8, 2010) with the words "The start of a new era" -- acknowledging Apple's decision to stop participating in future Macworld Expos.
Popular Stories
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs.
The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today.
Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
