Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Had Long Planned to Leave Macworld
Gizmodo reports that Apple had been planning to get out of Macworld for a long time.
They almost quit in 2002, but about two years ago I was sharing some wine with a friend from Apple and he told me: "We are going to phase out all trade shows". "Even MacWorld?," I asked. "Yes," he said, "MacWorld will go too. I don't know when, but it will."Readers may remember that Apple pulled out of Macworld Boston in 2002 due to disagreements with the show's organizer IDG. The Macworld Boston show was cancelled soon after.