ifoAppleStore claims that Apple retail employees have the authority to match prices of other authorized retailers.
Apple has apparently fired the first shot in the holiday shopping battle, by announcing internally that retail store employees have the authority to match the prices of other authorized retailers.
Based on the site's comments, there is some debate about whether this is a new ability. Regardless, the issue is typically moot as retailers generally only offer Apple's products at the recommended retail price. The notable exception to this, however, has been sales surrounding Black Friday in which retailers offer instant discounts on Apple products.
BestBuy is already offering discounts up to $150 off on current Macs. If this policy is true, then similar discounts may be achievable at Apple's own retail stores. Apple's own Black Friday sales will be revealed on Friday, and other retailers such as Amazon and MacMall have offered both instant and mail-in rebates in the past.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event that it will be releasing iOS 27 sometime today – Monday, September 14.
iOS 27 won't be the only release today,...
Saturday September 12, 2026 3:27 pm PDT by Joe Rossignol
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where.
Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S.
According...
Friday September 11, 2026 4:42 am PDT by Tim Hardwick
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.
In response to an X post from someone wondering if we'll see...
