Apple's September Quarter Mac Sales Projected to be "Massive"

AlleyInsider reports that RBC analyst Mike Abramsky is projecting that Apple will ship 3.04 million Macs in the current quarter than ranges from July to September.

If accurate, this would represent 41% year-over-year growth for Mac sales for the company. Apple's short term outlook also looks remarkably positive as well as AppleInsider reports that the analyst found in a survey that "34 percent of respondents intend to purchase a Mac notebook in the next 90 days, while another 30 percent plan to buy a Mac desktop."

The strong quarterly sales are attributed to both the Back to School promotion as well as an iPhone "halo effect". The halo effect describes an increased tendency for customers to purchase a Mac after first buying an iPhone. The term was first used in conjunction with Apple when describing a similar effect that iPod has had on Mac sales.

For students interested in buying a new Mac at this time, the expiring Back to School promotion presents a bit of a dilemma. Apple is currently offering a new iPod Touch with most Mac purchases until September 15th. Rumors, however, predict that Apple will introduce new laptops as well as a new iPod Touch shortly after the end of the promotion.

Related Roundup: MacBook Air
Related Forums: MacBook, MacBook Pro, MacBook Air

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...