AlleyInsider reports that RBC analyst Mike Abramsky is projecting that Apple will ship 3.04 million Macs in the current quarter than ranges from July to September.
If accurate, this would represent 41% year-over-year growth for Mac sales for the company. Apple's short term outlook also looks remarkably positive as well as AppleInsider reports that the analyst found in a survey that "34 percent of respondents intend to purchase a Mac notebook in the next 90 days, while another 30 percent plan to buy a Mac desktop."
The strong quarterly sales are attributed to both the Back to School promotion as well as an iPhone "halo effect". The halo effect describes an increased tendency for customers to purchase a Mac after first buying an iPhone. The term was first used in conjunction with Apple when describing a similar effect that iPod has had on Mac sales.
For students interested in buying a new Mac at this time, the expiring Back to School promotion presents a bit of a dilemma. Apple is currently offering a new iPod Touch with most Mac purchases until September 15th. Rumors, however, predict that Apple will introduce new laptops as well as a new iPod Touch shortly after the end of the promotion.
Thursday June 18, 2026 8:11 am PDT by Tim Hardwick
Apple refreshed the MacBook Air with the M5 chip in March 2026, but attention is already turning to what comes next. While the next-generation model isn't expected to arrive until next year, early rumors suggest it could mark the beginning of a more ambitious phase in Apple's chip roadmap.
From potential advances in processor technology to the prospect of higher prices, here's what the...
Apple today dramatically increased device prices across multiple product lines.
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After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from...
Earlier today, we reported that Apple added the MacBook Neo to the refurbished store on its website, and it turns out the new additions go beyond that.
The other products added to Apple's refurbished store in the U.S. and Canada for the first time today include the MacBook Air with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, and the second-generation Studio Display (2026)....
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
