Apple Expects 15 Minute Setup Times for iPhone 3G

Bloomberg quotes Ron Johnson, Apple's retail chief, about his expectations for the iPhone 3G launch on July 11th.

Johnson believes that it will take 10-15 minutes to set up a customer with iPhone 3G service, and plans to handle about 100 customers an hour.

Apple stores will handle about 30 customers at a time, Johnson said. While the company will make sure the activation process is quick, he said customers won't be rushed.

"We'll spend as long as it takes with our customers to make sure they're happy with the phone," Johnson said.