Lionsgate Adding iTunes Digital Copy on DVD and Blu-ray Discs

Lionsgate announced that they are working with Apple to provide iTunes Digital Copies on select DVD and Blu-ray releases.

Just like movies purchased from the iTunes Store, an iTunes Digital Copy can effortlessly be transferred to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on widescreen television with Apple TV.


The first Liongate DVD/Blu-ray disc to include an iTunes Digital Copy will be Rambo due for release on May 27th. Fox was the first to start including iTunes digital copies on their DVDs.

The process of copying the movie to iTunes involves entering a unique code into iTunes. The movie is then transferred to iTunes, allowing you to sync the movie with your iPod, iPhone or Apple TV. Each DVD (unique code) will allow digital transfer to only one iTunes library.