Trademork notes that Apple has filed to extend their Apple trademark into new areas, covering:
Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games
The filing took place on February 5th, 2008.
Apple's iPods have always contained a few built-in games, but in 2006, Apple extended this to allow 3rd party developers release downloadable games through iTunes. The trademark application, however, will certainly reignite rumors that Apple is seriously pursing its own game development or even its own game console.
Apple has been known to be recruiting game developers back in 2006, and has authored a number of the existing iPod games. In the mid 90's, Apple did launch a short lived game console called Pippin.
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer."
The full description of...
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now.
In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system.
Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware.
MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year.
In his Power On newsletter last month, Bloomberg's...
Saturday June 21, 2025 11:18 am PDT by Joe Rossignol
While the dust is beginning to settle on the first iOS 26 beta, we continue to take a closer look at new features coming with the update.
Below, we recap five smaller changes that you might have missed.
Emoji Game
Apple News+ subscribers in the U.S. and Canada can play a new Emoji Game, which tasks players with completing words and phrases with emoji.
This is the fifth game that is...
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Thursday June 19, 2025 11:28 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
With the second beta of iOS 26 that Apple provided to developers today, Apple addressed one of the major complaints that people have had with Liquid Glass.
iOS 26 beta 1 on left, iOS 26 beta 2 on right
The Control Center buttons are now slightly more opaque, making it easier to see the different control options even on a multicolored background. The new, more opaque look is apparent with the ...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.