One of the early criticisms of the Apple TV was that it was unable to purchase content without the use of iTunes on a Mac or PC.
We don't have any solid rumor-intelligence to claim that direct-purchasing from the iTunes store will indeed be added to the Apple TV, and in general dislike speculation in our articles at MacRumors. However, in this case the evidence seems to be clearly adding up to a future software update to Apple TV.
The advent of the WiFi iTunes Store on the iPod touch and soon for the iPhone is perhaps the single largest piece of evidence indicative of Apple's intentions. Also, users will remember Apple TV's 1.1 update contains a curious iTunes Store setting:
The setting appears to have little effect currently, leading to further the idea that the menu is meant for future purposes.
Note: While we were writing this story, LoopRumorsposted claiming to have received word from "reliable" sources that just such an update is coming.
Apple today provided developers with the release candidate versions of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the fourth betas for each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required....
Apple today released tvOS 26.5, the fifth update to the tvOS operating system that came out last fall. tvOS 26.5 is available for the Apple TV 4K, and it comes over a month after Apple released tvOS 26.4.
tvOS 26.5 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who...
Apple today provided developers with the first betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software two weeks after Apple launched the 26.5 versions of each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on...