One of the early criticisms of the Apple TV was that it was unable to purchase content without the use of iTunes on a Mac or PC.
We don't have any solid rumor-intelligence to claim that direct-purchasing from the iTunes store will indeed be added to the Apple TV, and in general dislike speculation in our articles at MacRumors. However, in this case the evidence seems to be clearly adding up to a future software update to Apple TV.
The advent of the WiFi iTunes Store on the iPod touch and soon for the iPhone is perhaps the single largest piece of evidence indicative of Apple's intentions. Also, users will remember Apple TV's 1.1 update contains a curious iTunes Store setting:
The setting appears to have little effect currently, leading to further the idea that the menu is meant for future purposes.
Note: While we were writing this story, LoopRumorsposted claiming to have received word from "reliable" sources that just such an update is coming.
Monday August 10, 2026 10:07 am PDT by Juli Clover
Apple today seeded the fifth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the fourth beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Tuesday August 11, 2026 10:20 am PDT by Juli Clover
Apple today released the third public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini.
You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device.
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Wednesday August 5, 2026 1:51 pm PDT by Juli Clover
Comedy series Ted Lasso is back, with the first episode of season 4 available to stream as of today. It's been three years since the season 3 finale aired, and many expected it to be the last.
The show returns to its underdog roots in season 4, with titular character Ted Lasso (played by Jason Sudeikis) moving back to Richmond to coach a second-division women's football team.
Fan-favorite ...
