One of the early criticisms of the Apple TV was that it was unable to purchase content without the use of iTunes on a Mac or PC.
We don't have any solid rumor-intelligence to claim that direct-purchasing from the iTunes store will indeed be added to the Apple TV, and in general dislike speculation in our articles at MacRumors. However, in this case the evidence seems to be clearly adding up to a future software update to Apple TV.
The advent of the WiFi iTunes Store on the iPod touch and soon for the iPhone is perhaps the single largest piece of evidence indicative of Apple's intentions. Also, users will remember Apple TV's 1.1 update contains a curious iTunes Store setting:
The setting appears to have little effect currently, leading to further the idea that the menu is meant for future purposes.
Note: While we were writing this story, LoopRumorsposted claiming to have received word from "reliable" sources that just such an update is coming.
Apple today provided developers with the second betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes three weeks after Apple seeded the first betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Thursday June 11, 2026 11:51 am PDT by Joe Rossignol
Starting with iOS 27, the virtual Apple TV remote can be added to the iPhone's Home Screen again, rather than being limited to Control Center. To do so, swipe down on the Home Screen and search for "remote." Next, tap and hold on the Remote app and drag it to your Home Screen. Alternatively, you can find it in the App Library.
Apple used to offer an Apple TV Remote app in the App Store, but...
Apple today seeded the second beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the first beta following the WWDC keynote.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
