'The Beat Goes On' Live Event Coverage - MacRumors
Skip to Content

'The Beat Goes On' Live Event Coverage

As the event draws near, we will be updating this list with locations for live coverage of the media event. We will post news items as they become available and will also be providing SMS Updates. The event starts at 10AM Pacific, 1PM Eastern.

Live Coverage

The following sites offer text updates (and some have photos).

- Gizmodo
- Engadget
- Macworld
- MacDailyNews
- MacObserver
- ArsTechnica
- SlashGear.com
- Utility Belt
- Svmmac.fr - French
- Cunning.tv
- Apple Gazette
- Stuff.TV

Don't worry, MacRumorsLive.com will return for Macworld San Francisco 2008 with more improvements.

Update: Apple Stores are down.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 24, 2026 7:26 pm PDT by
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
macbook ultra

'MacBook Ultra' Coming Soon With These 12 New Features

Friday July 24, 2026 6:00 pm PDT by
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac. Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026. Apple last...
Apple Intelligence Comes Under Fire Feature

Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron

Monday July 27, 2026 7:11 am PDT by
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself. We asked him what happens to Apple if he's...