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NBC to End iTunes Sales?

NYTimes reports that NBC and Apple have been unable to come to an agreement on pricing of its television shows.

As a result, NBC may not renew its contract to sell its television content on the iTunes store.

The media conglomerate which is the No. 1 supplier of digital video to Apples online store, accounting for about 40 percent of downloads notified Apple of its decision late yesterday, according to a person familiar with the matter who asked for anonymity because negotiations between the companies are confidential.

NBC had reportedly been seeking better piracy controls and the ability to bundle videos. The decision will not immediately affect availability of programs as the current deal extends through December -- so there is still time for the companies to reach an agreement as the talks continue:

The two companies could still reach an agreement on a new contract before their current deal expires. While each side has so far refused to budge, the talks will continue and have been free of acrimony, the person familiar with the matter said.