WWDC: Game On
As one of the first orders of business in today's WWDC Keynote address, Apple CEO Steve Jobs invited EA CCO Bing Gordon and id Games Owner and CTO John Carmack on to the stage.
Citing that EA customers were moving to the Mac in droves, EA announced that it would once again begin developing games for the Mac platform with simultaneous releases as their Windows counterparts. Command and Conquer 3, Battlefield 2142, Need For Speed Carbon, and Harry Potter & the Order of the Phoenix are coming in July 2007, with Madden 08 and Tiger Woods 08 to follow.
id Games also previewed forthcoming technology that allows for unprecedented texture detail. The technology was being shown first at WWDC, and would be given more in-depth demonstrations at E3.