Apple has begun airing a new ad for its newly released Apple TV. The ad has not yet been posted to Apple's website, but forum member Rocketman was able to capture the ad using his Sony DSC-P10 camcorder and post it to Google Video (update: Improved video capture posted via YouTube):
Additional reader reports indicate that the ad is airing on multiple networks, including CNBC, ESPN, and MTV.
Update: Video updated to direct capture. Thanks to sminmin86.
Update 2: Apple has posted the ad to their website.