With the new Mac mini and iMac updates released today, it appears Apple will focus on their Movie initiative during their September 12th media event. Variety provides some details of the upcoming announcement.
As reported elsewhere, Variety expects Apple to provide movies for $9.99/download for older movies and $14.99 for new releases. This price range is reportedly a concession to movie studios who want variable pricing. Apple has long been a proponent of a one-price model. As a result, only Disney is said to be definitely on board with the initial launch with the other studios potentially joining in the next year.
In contrast, Amazon is also launching a movie store later this week, and they are expected to have all major movie studios signed on. Amazon's pricing will be in line with current movie download services ($9.99-$19.99).
An Associated Press report offers a similar perspective on the ongoing negotiations between Apple and the movie studios:
...substantial disagreements between studios and Apple remain to be resolved and Apple's movie service could launch with a limited number of films, according to two studio executives who asked to remain anonymous because talks were still ongoing.
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
