Much of the news surrounding Apple these days has Intel intimately involved. Intel Macs are widely expected to be announced soon at Macworld San Francisco.
Businessweek looks at Intel and their recent corporate shift which will be featured at CES next week.
Indeed, Intel does plan to change their corporate branding by changing their logo and spending $2.5 billion advertising and marketing blitz. Now led by Paul Otellini, Intel is shifting its focus from PCs alone to software and hardware "platforms" ranging from consumer electronics to health care.
Apple's role in this is also a departure for Intel:
For years, Grove and Barrett pooh-poohed Apple as a niche company whose products had sleek form, but nowhere near the function of computers with Intel's chips. Yet Otellini set about wooing Jobs almost from the start.
Otellini believes that Apple has been a front-runner in design and "as they start taking advantage of some of our lower-power products, that form factor will improve significantly. I think it will help drive a trend toward smaller, cheaper, cooler."
Thursday August 20, 2026 8:00 am PDT by Joe Rossignol
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the iPhone event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to...
Sunday August 23, 2026 11:19 am PDT by Tim Hardwick
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
Thursday August 20, 2026 2:19 pm PDT by Joe Rossignol
macOS 27 Golden Gate is not compatible with any Macs with Intel processors, marking the end of an era. The update, which is currently in beta ahead of a release later this year, is limited to Apple silicon Macs with an M1 chip or newer.
Last year, Apple said that macOS 26 Tahoe would be the final macOS release compatible with Intel-based Macs, so this was an expected development.
Intel...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
