Apple Acquires Speech Technology Startup VocalIQ - MacRumors
Skip to Content

Apple Acquires Speech Technology Startup VocalIQ

Apple has purchased VocalIQ, a startup located in the United Kingdom that has developed a natural language API to allow computers and people to have a more natural dialogue, reports Financial Times. According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.

It's not always clear how Apple uses the technology from companies that it purchases, but with this acquisition, it's likely Apple will use the API to improve its voice-based personal assistant, Siri. Financial Times also believes Apple could use the technology for its upcoming car project, as VocalIQ specialized in in-car applications among other things.

vocaliq

While VocalIQ's speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.

In a blog earlier this year, VocalIQ described how a "conversational voice-dialog system" in a car's navigation system could prevent drivers from becoming distracted by looking at screens. Its "self- learning" technology allows "real conversation between human and the internet of things", VocalIQ wrote.

VocalIQ has criticized Siri in a past blog post, calling the virtual assistant a "toy" unable to understand context. The difference between VocalIQ's system and traditional speech-recognition services like Siri and Cortana is its ability to learn.

The reason for this state of affairs is that while Apple, Google and the some others have mastered how the use machine learning for speech-recognition, they are still stuck with medieval approach when it comes of conversational voice dialog. They are still using pre-programmed flow-chart based response that don't learn.

The consumer demand for a self-learning multi-domain conversational voice system where consumers can freely talk about movies, restaurants, music, hotel bookings and the meaning of life, is huge and undeniable. The first one to meet that demand will rule the smartphone and wearables market for the next decade.

Apple confirmed its purchase of VocalIQ with its usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Popular Stories

Apple More Personal Siri Ad

Apple to Pay $250 Million to Settle Class Action Over Delayed Siri Features

Tuesday May 5, 2026 2:01 pm PDT by
Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed. A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri ...
iphone 16 teal

Siri Lawsuit: Apple Agrees to Pay Owners of These iPhone Models

Thursday May 7, 2026 6:30 am PDT by
Apple has agreed to pay $250 million to settle a U.S. class action lawsuit over delayed Siri features, and eligible iPhone users could receive up to a $95 payout. Below, we have answered some key questions regarding the lawsuit. Why Was Apple Sued? In June 2024, Apple previewed new Siri capabilities powered by Apple Intelligence, including understanding of a user's personal context,...
Finder Siri Feature

iOS 27 Getting Major Siri Redesign With Chat Interface and Dedicated App

Tuesday May 12, 2026 1:38 pm PDT by
Apple is introducing an overhauled version of Siri in iOS 27, evolving the personal assistant into a more capable chatbot and AI agent able to compete with ChatGPT, Claude, and Gemini. With Siri's transition, Apple will be making multiple Siri-related design changes in iOS 27, according to a new report from Bloomberg. Siri will largely live in the Dynamic Island in iOS 27, but there will also be...

Top Rated Comments

bpeeps Avatar
139 months ago
I just want Siri to tighten the gap between Cortana and Google in accordance to queries answered without resorting to a web search.
Score: 14 Votes (Like | Disagree)
riverfreak Avatar
139 months ago
Well, I hope their technology is stronger than their grammar.
Score: 13 Votes (Like | Disagree)
AngerDanger Avatar
139 months ago
According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.
Yeah, good luck keeping up; I've gone through, like, five religions in the past couple of hours. :cool:
Score: 13 Votes (Like | Disagree)
dannys1 Avatar
139 months ago
Oh great!... Now I'm going to have to say AL-U-MIN-E-UM instead of Aluminum. :rolleyes:
What instead of incorrectly like "ALOOOO-MIN-UMM"
Score: 10 Votes (Like | Disagree)
139 months ago
Oh great. Now we'll have to start calling elevators lifts, hoods bonnets, trunks boots, chips crisps, fries chips and cookies biscuits. Bollocks!!
Look, we don't care about how you use English, but please stop saying 'we could care less'. The only thing you rule out is that you care nothing, which is exactly what you're trying to convey.

Love, the Queen.
Score: 6 Votes (Like | Disagree)
_Refurbished_ Avatar
139 months ago
Siri, did Apple buy new voice intelligence?
- "I'm sorry, it looks like I've lost my internet connection."

Siri are you being upgraded?
- "I'm sorry, I didn't find anything on "Are you being upgraded?". Would you like for me to search the web for you?

No, just no.
Score: 6 Votes (Like | Disagree)