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Apple Releases New 'Photos & Videos' iPhone Ad in Ongoing Campaign

Continuing on with its "If it's not an iPhone, it's not an iPhone" advertising campaign, Apple today updated its YouTube channel with a new "iPhone - Photos & Videos" ad that focuses on the photographic capabilities of the iPhone.

The ad depicts an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A voiceover accompanies the ad, pointing out the iPhone's popularity as a camera and its ease of use.

Every day millions of amazing photos and videos are shot with iPhone. That's because the iPhone makes it easy for everyone to shoot amazing photos and video.
The style of the video mimics the other ads that are part of this particular campaign, "Loved," "iPhone - Hardware & Software," and "Amazing Apps," all of which were released in July. As with those videos, Apple ends the "Photos & Videos" ad with the tagline "If it's not an iPhone, it's not an iPhone."

Apple's latest campaign is the third series of ads for the iPhone, following an initial set of comedy ads from Jimmy Fallon and Justin Timberlake and the "Shot on iPhone 6" campaign that highlights photos captured with the iPhone 6 and iPhone 6 Plus.

As part of its newest advertising efforts, Apple also recently introduced a "Why There's Nothing Quite Like an iPhone" web campaign that focuses on features that differentiate the iPhone from competing devices, pointing out the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.


Top Rated Comments

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15 months ago
Takes photo on 8GB iPhone 5C.



"If it's not an iPhone, it's not an iPhone."
Rating: 23 Votes
15 months ago

Takes photo on 8GB iPhone 5C.



"If it's not an iPhone, it's not an iPhone."


If it's not an iPhone 64 Gb or more, it's not an iPhone.
Rating: 15 Votes
15 months ago

This would be great if the iPhone had a decent camera instead of the 8mp since the iPhone 4S while the competition is at 16mp minimum.

No matter what the BS photoshoped "taken with an iPhone 6" ads says, which are impossible to have with such a camera.


IPhone has a great camera don't be fooled by mp. Mp doesn't make photo look good, even my DSLR have "only" 12mp camera and it takes stunning photos.

You can take great photos with iPhone and with very few steps turning them into amazing photos, many times people have asked from me did i really took those photos with my iPhone, and i have 5S. It's not the camera which makes the photos look good, it's the shooting skills, eye for shooting and editing skills.
Rating: 10 Votes
15 months ago
I always thought the iPhone had an awkward camera placement. Placing the camera to the area where you keep your fingers isn't practical.





Rating: 4 Votes
15 months ago

I just wish they would cut the base storage options and build a cheaper iPhone for the masses, with student discounts.


But why? Don't you see where that goes? To bottom-feeder territory. If you can't afford an iPhone, then you can't afford an iPhone. It's that simple. The price of the iPhone should not come down... your income bracket should go up. What can you do to improve your margins? Yes, you're a student, but how much of your student budget is wasted on coffees and donuts and crap that brings moments of joy, while you lust for an iPhone?

I say all of this while cringing at the price of my next iPhone purchase. $199 (on contract) was the sweet spot from a psychological standpoint. Shopping for one today at one of Canada's major carriers.... $478.99 for an iPhone 6, and that's with a 2-year contract! $228.99 for an iPhone 5s on a two-year contract. Neither of those prices are okay with me and my budget. My current iPhone 4 is serving my needs just fine, thank you. That said, I'll be getting the iPhone 6s when it's released. ;) But that's only because my income has improved the past few months.
Rating: 4 Votes
15 months ago
The iPhone 6 camera is what pushed me to finally get a DSLR. I experienced the excessive noise reduction as detailed in this thread (//forums.macrumors.com/threads/why-is-it-so-impossible-for-me-to-take-consistently-good-photos-with-my-6.1790221/)

The iPhone 6 quality looks amazing when viewed on the phone screen, but when you start working with the file on a 24" display or even a 15" rMBP screen, you realize how the little details (fur, grass, leaves) are lost.
Rating: 4 Votes
15 months ago
The array of iPhones in these ads is absolutely beautiful.
Rating: 4 Votes
15 months ago
I love this ad.

I hate the tagline at the end.
Rating: 4 Votes
15 months ago

Apple needs to fire at least 500 of the near 1,000 people that they hired to do their ad work and to save on Chiat Day fees. These new ads are costing Apple.

Apple's ads are in general excellent, as is this one. There is a reason Apple is so successful, but the Apple haters will come up with stuff to tell us all why they are such a bad company. The reason that some people just love to hate and bash Apple, and who knows who else, totally escapes me. It's not a good or constructive hobby to have.
Rating: 3 Votes
15 months ago
I have been using iPhones since day one in 2007... I currently have an iPhone 6+ and I am a professional photographer.
My wife got a Samsung Galaxy S6 Edge the other day...
We were having lunch, in the shade, and it was a super bright day with blue skies and some clouds.
I asked her to check the camera on the Samsung... If you know anything about photography, the situation is one of the toughest ones to photograph. Basically a person in the shade, with a bright background... I was literally blown away!
Not only the screen is brighter, sharper and more colorful than the iphone but the dynamic range of the Samsung blows the iPhone away by a huge margin.
Her face was lit normally and the background had a light blue sky and even the clouds were present. And this is not even on HDR mode!
I compared side by side the 2 phones and the iphone wasn't sharp, had no contrast and the sky was completely white and blown out. Even on HDR mode, the iPhone couldn't resolve the detail and dynamic range of the samsung.
I would NEVER own a Samsung, as phone, but I was extremely impressed with its camera.
So, Apple needs to step it up on the new iPhone 6s and 6s+. It's ridiculous to have a whole campaign about how good the iPhone camera is, when it actually sucks in comparison and it's years behind on Megapixels, F-Stops and Dynamic Range.
Rating: 3 Votes

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