Apple is planning to introduce some important new policy changes that will extend its user privacy protections, reports The Information (via Business Insider). With iOS 9, Apple will no longer allow advertisers to access app download data for ad targeting purposes, meaning companies will not be able to see all of the apps that are downloaded on a user's device.
Currently, companies like Twitter and Facebook are able to see which apps you have downloaded on your iPhone or iPad, sometimes using that information to deliver targeted ads. In The Information's example, Facebook and Twitter might use your app data to see that you have a lot of games downloaded, offering up an ad for a game you don't yet have installed.
Advertisers are misusing a communication API in iOS called "canopenURL" to get the app download data, something that will no longer be possible when iOS 9 is released in the fall.
When introducing iOS 9, Apple was careful to point out the lengths it went to in order to protect user privacy in new iOS 9 features. On stage, Craig Federighi repeated a statement that's often come from Apple executives - we don't want to know your personal information. New Siri and Search features are entirely anonymous, not associated with an Apple ID, use a randomized identifier, are not linked to other Apple services, and are not shared with third parties.
Apple also introduced a new VPN extension API and added Content Blockers for Safari Extensions on iOS, opening up a way for extensions to block cookies, images, ads, pop-ups, and more.
iOS 9 and the new privacy features will be available to the public in the fall.
Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Wednesday February 18, 2026 9:29 am PST by Joe Rossignol
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Wednesday February 18, 2026 5:12 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
huh, didn't now the tweeters or facebooks were cataloguing my apps. good to know now, i guess. i like the direction apple is taking with regards to privacy in general.
To be honest, I wasn't aware this was happening now. I'm glad Apple is making privacy their new selling point, it'll put Google in an interesting spot for sure.
Apple is planning to introduce some important new policy changes that will extend its user privacy protections, reports The Information (via Business Insider). With iOS 9, Apple will no longer allow advertisers to access app download data for ad targeting purposes, meaning companies will not be able to see all of the apps that are downloaded on a user's device.
