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Apple Continues Decorating Moscone West for WWDC Ahead of Monday's Keynote

Each year ahead of the Worldwide Developers Conference, Apple puts up logos, signs, and banners across Moscone West in San Francisco, where the event is held. Decorations began going up on Tuesday, and work will continue throughout the weekend to prepare for Monday's keynote event.

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As of this afternoon, Apple has finished placing two Apple logos on the outside windows of Moscone West, and yesterday, the first interior banner went up. The initial banner uses the same graphic design elements that are present on the company's WWDC 2015 website, along with the tagline "The epicenter of change."

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The next interior banners to go up may give us some hints on what we can expect from OS X 10.11 and iOS 9, the two new operating systems that will be unveiled at WWDC. With OS X 10.10, we saw banners depicting Yosemite on the Friday before the event, so tomorrow's banners could divulge the name for OS X 10.11.

Apple's trademarked the names of several California landmarks and locations, and some of those names include Redwood, Big Sur, Pacific, Diablo, Miramar, El Cap, Monterey, and Sierra, among others.

We also expect to see iOS 9 banners going up in the near future, but those banners divulge less information because there's no associated name and Apple will keep signs that highlight upcoming features covered until after the keynote event. Decorations will also be added to sign posts, the Metreon across the street, and other locations as we approach the kickoff of the conference.

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Along with details on iOS 9 and OS X 10.11, this year's keynote event will also see the debut of Apple's new streaming music service and a revamped version of iTunes Radio. The Apple Watch will be a major focus with the debut of native apps, and we may also see the introduction of a rewards program for Apple Pay.

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Early rumors suggested Apple would debut its a new Apple TV set-top box and a new subscription television service at WWDC, but the two products are not ready to launch and will no longer be included in the event. For additional details on what to expect at WWDC, make sure to check out our WWDC roundup and our more in-depth roundups on iOS 9 and OS X 10.11.


Top Rated Comments

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15 months ago

New system fonts!


"To … create these new system fonts, we took the existing fonts, and redesigned every aspect of them. The previous gauche curves have been meticulously crafted, deconstructing the very essence of the shape, unapologetically giving a user experience unlike any other.

By using Wingdings as our new system font, we can ensure … "

Rating: 24 Votes
15 months ago
What will OS X 10.11 be called?

OS X Drought?
Rating: 14 Votes
15 months ago

I hopesombody gets fired over this Apple TV crap. It's like the third year in a row... I'm not even going to watch WWDC now. That was the whole reason to watch to begin with.


Mummy will pick up the toys which you threw out of your pram in a jiffy.
Rating: 10 Votes
15 months ago
the epicenter of lost and found Apple TV remotes.
Rating: 8 Votes
15 months ago
WWDC is a conference for app developers and we're shocked that the artwork is the shape of iOS apps (rounded rectangle) and Watch apps (circle)? Oh right it muuuuust be the new TV...
Rating: 8 Votes
15 months ago
I hopesombody gets fired over this Apple TV crap. It's like the third year in a row... I'm not even going to watch WWDC now. That was the whole reason to watch to begin with.
Rating: 7 Votes
15 months ago
So, focus on Apple TV SDK for the upcoming release of Apple TV 4 alongside iOS 9 and OS X 11....
(that's why no Apple TV 4 hardware yet...)

Developers, get ready!

iLife: Digital Hub.
Apple TV: Digital Center Your Universe.
Rating: 7 Votes
15 months ago

I hopesombody gets fired over this Apple TV crap. It's like the third year in a row... I'm not even going to watch WWDC now. That was the whole reason to watch to begin with.


You have a hard life. Imagine, you not getting a new Apple TV! Disaster! Heads should roll!
Rating: 7 Votes
15 months ago
Software wise, I'm hoping that iOS 9 and OS X 10.11 are just optimised for stability, bug fixes, and better performance on older hardware. I sometimes wonder that if hardware advances had stagnated, how much performance could you get out of simply optimising software. Maybe it's just nostalgia, but I remember my iPhone 4 was like absolute butter on iOS 4 when I first got it … :D
Rating: 7 Votes
15 months ago
You have it wrong. The WWDC graphic is built from a silhouetted overhead view of the Apple TV device. There's zero chance that the keynote will not announce something Apple TV-related. Zero.
Rating: 6 Votes

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