Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November - MacRumors
Skip to Content

Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November

iPhone Duo Outer Display Hand scaledApple initially aimed to "wait until November" to release the iPhone Duo in the U.S. and China only, according to Bloomberg's Mark Gurman, but it ultimately launched the device in more than 70 countries on Friday, October 23. "Apple rushed the Duo to market without enough inventory to meet demand," he said. The device currently has a January 25 delivery estimate and is hard to find in stores.

Popular Stories

iphone duo standby

Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases

Saturday October 17, 2026 2:30 pm PDT by
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
iphone duo screen crack in store

Crackgate? iPhone Duo Owners Report Screens Breaking Along the Hinge

Friday October 23, 2026 11:05 am PDT by
Some iPhone Duos are already experiencing hinge issues that cause display cracks, based on photos shared on Reddit and the MacRumors forums. Almost all of the display faults are right along the hinge, and most result in a line of bright pixels across one side of the screen. An iPhone Duo owner in Australia said his device cracked after being opened fewer than 20 times, and there was no...

Top Rated Comments

hawwkk55 Avatar
31 minutes ago at 07:45 am
This guy is still so sour he didn't get a launch day Duo pre-order
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
25 minutes ago at 07:50 am
This:


"Apple rushed the Duo to market without enough inventory to meet demand," he said. The device currently has a January 25 delivery estimate and is hard to find in stores.
contradicts this:

https://www.macrumors.com/2026/10/30/apple-stores-as-few-as-50-iphone-duo-units/

Apple allocated roughly 80% of its initial iPhone Duo inventory to its retail stores, with locations holding as few as 50 units each, according to Bloomberg's Mark Gurman.

Speaking on the latest episode of his Power On podcast, Gurman, citing people very close to the device's logistics, said most customers who bought a Duo in store on day one got one by waiting in line.

Flagship stores were said to have held up to around 250 units, and Fifth Avenue was stocked unusually heavily because Apple executives attended the launch. The inventory split helps explain why pre-orders slipped to late January within minutes on October 16, while most people who queued on launch day walked away with a new phone.
Score: 6 Votes (Like | Disagree)
Astuces iOS Avatar
30 minutes ago at 07:45 am
I bet no Black Friday deals for this one
Score: 6 Votes (Like | Disagree)
vegetassj4 Avatar
23 minutes ago at 07:52 am
Apple Unveils October, Its Most Advanced November Ever

CUPERTINO, CALIFORNIA
— Apple released the iPhone Duo in October instead of November, delivering a breakthrough in the company’s ability to charge customers sooner.

“We asked ourselves: what if we could make November's arrival snappier?” said an Apple spokesperson. “By removing an entire month of waiting, we discovered October. We think you’re going to love it.”

The earlier launch strategically reaches consumers before they waste their disposable income buying Christmas presents for loved ones. “We believe your family deserves something special this holiday season,” Apple added. “Like watching you unfold your new phone.”

Powered by Apple’s revolutionary Calendar Forward™ technology (first seen by saving an hour on the Watch), the accelerated launch gives customers up to 31 additional days to make payments before the phone feels old.

Apple described the move as an environmental milestone, eliminating a month of electricty needed to post rumors while transitioning customers more quickly from perfectly functional devices.
Score: 5 Votes (Like | Disagree)
abatabia Avatar
30 minutes ago at 07:45 am
I get why they did what they did, but they should have waited.
Score: 3 Votes (Like | Disagree)
turbineseaplane Avatar
30 minutes ago at 07:45 am
They pushed it out a month early and it's harder to get as a result.

Understood. Makes sense.
Thank you for telling us this.

What is one supposed to do with this information?
Should we be mad? Sad? Give developers more rope?
Score: 3 Votes (Like | Disagree)
Latest Stories
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
1 minute ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
32 minutes ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
46 minutes ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
49 minutes ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
1 hour ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
2 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
2 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
2 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
4 hours ago
This iPhone Duo Screen Setting Is Proving Hard to Change
This iPhone Duo Screen Setting Is Proving Hard to Change
4 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
6 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
7 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
23 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
1 day ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
3 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
3 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
3 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
3 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
3 days ago