AT&T Scales Back Throttling of Grandfathered Unlimited Data Plans

attlogo375wide.jpgAT&T has quietly updated one of its policies to reflect that it will now only throttle customers that are connected to a cell tower experiencing network congestion, reports Ars Technica. The carrier previously throttled all grandfathered customers with unlimited data plans that exceeded 5GB of 4G LTE data usage in a single monthly billing period, regardless of network congestion.

The updated policy reads as follows:

"As a result of AT&T's network management process, customers on a 3G or 4G smartphone or on a 4G LTE smartphone with an unlimited data plan who have exceeded 3 gigabytes (3G/4G) or 5 gigabytes (4G LTE) of data in a billing period may experience reduced speeds when using data services at times and in areas that are experiencing network congestion. All such customers can still use unlimited data without incurring overage charges, and their speeds will be restored with the start of the next billing cycle."

Last October, the U.S. Federal Trade Commission filed a federal court complaint against AT&T, accusing the carrier of misleading its smartphone customers by charging them for unlimited data while reducing their data speeds by up to 90 percent. The FTC claimed that AT&T did not adequately inform its customers that they would be throttled for using more than a certain amount of data during a billing cycle. AT&T could still face penalties from the FTC if it loses the case, despite changing its policy.

AT&T customers with unlimited data plans have experienced speeds as low as half a megabit per second when being throttled, according to the report, resulting in barely usable service. By throttling unlimited data plans, AT&T is naturally encouraging customers to switch to one of the tiered data plans that it introduced in the years after discontinuing unlimited plans. Verizon, Sprint and T-Mobile have similar throttling practices where there is network congestion.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

141 months ago
Too late. I left for Verizon long ago with no regrets.

I'm sorry but this is like being punched on the left side of your face instead of the right.
Score: 27 Votes (Like | Disagree)
141 months ago
What does this mean though? If I have a non-unlimited plan (let's say 30GB a month), I won't get throttled even in a congested area. But those who have unlimited plans will get throttled in a congested area? If they don't have to throttle a person that pays for their data in buckets, obviously there isn't congestion to begin with?
Score: 16 Votes (Like | Disagree)
141 months ago
I'm sorry but this is like being punched on the left side of your face instead of the right.

Agreed, which is why I never left ATT. They all have issues.
Keeping Unlimited until they claw it out of my dead hands.

In the meantime we need an iPhone that can have 2 different numbers and 2 different carriers (or more), which we can select depending on the coverage area.
Score: 11 Votes (Like | Disagree)
k1121j Avatar
141 months ago
seems to be vague to me so how many towers are congested all the time ? and what exactly counts as congested?
Score: 11 Votes (Like | Disagree)
nikhsub1 Avatar
141 months ago
Not necessarily. During congestion, it makes some sense to throttle the unlimited data guys to ensure there is sufficient bandwidth available for those who bought the bucket of data. From AT&T's point of view, those are the "paying" customers who have a higher priority than the "freeloading" guys with old unlimited plans.

Not quite. How is paying for unlimited free loading? You need to recalibrate yourself. With that said - there were so many folks using 100GB data per month at the beginning of the unlimited plan - no idea how one uses that kind of data but it is absurd. These are the users that ruined it for all unfortunately. Anyway, I have a much better plan for me now anyway so the point is moot.
Score: 9 Votes (Like | Disagree)
141 months ago
I'm sorry but this is like being punched on the left side of your face instead of the right.

And then bragging about it to your buddies, and getting that awkward silence after you say it.
Score: 9 Votes (Like | Disagree)