AT&T Scales Back Throttling of Grandfathered Unlimited Data Plans - MacRumors
Skip to Content

AT&T Scales Back Throttling of Grandfathered Unlimited Data Plans

attlogo375wide.jpgAT&T has quietly updated one of its policies to reflect that it will now only throttle customers that are connected to a cell tower experiencing network congestion, reports Ars Technica. The carrier previously throttled all grandfathered customers with unlimited data plans that exceeded 5GB of 4G LTE data usage in a single monthly billing period, regardless of network congestion.

The updated policy reads as follows:

"As a result of AT&T's network management process, customers on a 3G or 4G smartphone or on a 4G LTE smartphone with an unlimited data plan who have exceeded 3 gigabytes (3G/4G) or 5 gigabytes (4G LTE) of data in a billing period may experience reduced speeds when using data services at times and in areas that are experiencing network congestion. All such customers can still use unlimited data without incurring overage charges, and their speeds will be restored with the start of the next billing cycle."

Last October, the U.S. Federal Trade Commission filed a federal court complaint against AT&T, accusing the carrier of misleading its smartphone customers by charging them for unlimited data while reducing their data speeds by up to 90 percent. The FTC claimed that AT&T did not adequately inform its customers that they would be throttled for using more than a certain amount of data during a billing cycle. AT&T could still face penalties from the FTC if it loses the case, despite changing its policy.

AT&T customers with unlimited data plans have experienced speeds as low as half a megabit per second when being throttled, according to the report, resulting in barely usable service. By throttling unlimited data plans, AT&T is naturally encouraging customers to switch to one of the tiered data plans that it introduced in the years after discontinuing unlimited plans. Verizon, Sprint and T-Mobile have similar throttling practices where there is network congestion.

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...

Top Rated Comments

142 months ago
Too late. I left for Verizon long ago with no regrets.

I'm sorry but this is like being punched on the left side of your face instead of the right.
Score: 27 Votes (Like | Disagree)
142 months ago
What does this mean though? If I have a non-unlimited plan (let's say 30GB a month), I won't get throttled even in a congested area. But those who have unlimited plans will get throttled in a congested area? If they don't have to throttle a person that pays for their data in buckets, obviously there isn't congestion to begin with?
Score: 16 Votes (Like | Disagree)
142 months ago
I'm sorry but this is like being punched on the left side of your face instead of the right.

Agreed, which is why I never left ATT. They all have issues.
Keeping Unlimited until they claw it out of my dead hands.

In the meantime we need an iPhone that can have 2 different numbers and 2 different carriers (or more), which we can select depending on the coverage area.
Score: 11 Votes (Like | Disagree)
k1121j Avatar
142 months ago
seems to be vague to me so how many towers are congested all the time ? and what exactly counts as congested?
Score: 11 Votes (Like | Disagree)
nikhsub1 Avatar
142 months ago
Not necessarily. During congestion, it makes some sense to throttle the unlimited data guys to ensure there is sufficient bandwidth available for those who bought the bucket of data. From AT&T's point of view, those are the "paying" customers who have a higher priority than the "freeloading" guys with old unlimited plans.

Not quite. How is paying for unlimited free loading? You need to recalibrate yourself. With that said - there were so many folks using 100GB data per month at the beginning of the unlimited plan - no idea how one uses that kind of data but it is absurd. These are the users that ruined it for all unfortunately. Anyway, I have a much better plan for me now anyway so the point is moot.
Score: 9 Votes (Like | Disagree)
142 months ago
I'm sorry but this is like being punched on the left side of your face instead of the right.

And then bragging about it to your buddies, and getting that awkward silence after you say it.
Score: 9 Votes (Like | Disagree)