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Ming-Chi Kuo: Global Apple Watch Pre-Orders Exceed 2.3 Million Units

KGI Securities analyst Ming-Chi Kuo, who has a respectable track record at reporting on Apple, has issued a new note to investors estimating that global pre-orders for Apple Watch has exceeded 2.3 million units. Previously, a study from Slice Intelligence estimated that there were 1 million Apple Watch pre-orders in the United States.

Glide apple watch
We estimate production of Apple Watch around 2.3mn units in March-May. Mass production of Apple Watch began in March and will likely reach 2.3mn by end of May. Considering that most consumers who preordered will not get the device until June, we estimate global preorders of over 2.3mn units, with Apple Watch Sport, Apple Watch and Apple Watch Edition representing a respective order allocation of 85%, 15% and less than 1%.
Kuo notes that Apple plans to expand the supply chains for Apple Watch, with the Cupertino company targeting production of 2 - 3 million units per month. However, they estimate that the potential bottlenecks in production could be the vibrators that power haptic feedback from AAC and AMOLED displays supplied by LGD.

The Apple Watch's vibrator technical problems come from being stuffed in a smaller form factor than an iPhone while needing a more accurate vibration frequency than the vibrator in an iPhone. Additionally, the AMOLED display needs both good color performance and a long life span.

Kuo predicts that Apple could reach 2.5 million units produced in June if production bottlenecks are absent. He also isn't sure whether the Apple Watch will be a hit, estimating that less than one-tenth of iPhone owners have pre-ordered the Apple Watch, suggesting that hardcore Apple fans have made up the bulk of Watch pre-orders thus far.

Apple has not yet provided official sales figures for the Apple Watch, so the exact number of pre-orders the Watch has received remains to be seen. The Apple Watch sold out online 6 hours after pre-orders were available, with many shipping dates slipping to June. When responding to a MacRumors reader who was concerned about the Apple Watch launch, Apple noted that deliveries could arrive sooner than expected.



Top Rated Comments

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18 months ago
And yet people will still call it a failure.

We get it. You don't like it. Grow up.
Rating: 74 Votes
18 months ago
Has officially sold more units than pebble and all of android wear combined.

Fastest selling new apple product ever.

People still not sure if it is going to be a success


:rolleyes:
Rating: 53 Votes
18 months ago

Not by a long shot.

Go look up initial sales of iPods and iPhones on release weekend.


When the iPhone was a new product, it sold 270,000 on its first day.

In 2002, Apple said it had only sold 600,000 total iPods, I think that includes all first and second generation iPods, so the first day sales could not have been anywhere near Apple Watch numbers.
Rating: 38 Votes
18 months ago

If you read the story you would've seen that less than one-tenth of iPhone owners preordered the watch. I wouldn't call it a success yet.


You expect everyone who owns an iPhone to get one? Really?

Might as well call every video game every made a failure as well.

Every DVD.

Everything.
Rating: 26 Votes
18 months ago

If you read the story you would've seen that less than one-tenth of iPhone owners preordered the watch. I wouldn't call it a success yet.


Anything even near 10% of iPhone owners would be incredible. 5% would be very good...
Rating: 23 Votes
18 months ago

Has officially sold more units than pebble and all of android wear combined

:rolleyes:

There hasn't been an official announcement of sales yet.
Rating: 17 Votes
18 months ago



If you read the story you would've seen that less than one-tenth of iPhone owners preordered the watch. I wouldn't call it a success yet.


Isn't that still better than 1/100th of Android users with Android Wear watches?

:)
Rating: 17 Votes
18 months ago

2.3 million people going to be very annoyed with that thing buzzing on their wrist


No they aren't. It's just you.
Rating: 16 Votes
18 months ago
I really hope that they have some massive announcement of connected home integration for the watch/apple tv at WWDC.
Rating: 13 Votes
18 months ago

This is a loyalist product. There is no reason to expect that is will be able to sustain that level of sales going forward.


Well, it certainly sounds like you're hoping that it does fail.
Rating: 12 Votes

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