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Apple Watch In-Store Reservations Available Beginning April 10

Apple on Friday updated its online store with instructions on how to purchase the Apple Watch, reiterating that the wrist-worn device can be ordered online or reserved for in-store pickup. The new section appears to confirm that Apple Watch in-store reservations will be available beginning April 10, allowing customers to reserve a specific Apple Watch for pickup at an Apple Store beginning April 24.

How to Buy Apple Watch
The wording and timing of the new section suggests that Apple Watch in-store reservations will be available April 10, a move that would generate more foot traffic in Apple Stores on Apple Watch launch day. Nevertheless, there remains a slim possibility that reservations will begin on April 24. Apple did not immediately respond to request for comment, although we will update this post if we receive confirmation.

Last week, Apple Store training documents obtained by MacRumors indicated that Apple will not allow walk-in purchases for the Apple Watch upon launch, meaning that reserving the wrist-worn device for pickup at a specified date and time will be required initially. Walk-in customers can join the queue for a try-on appointment, after which they can order the Apple Watch online or make a reservation for in-store pickup.

Apple Watch pre-orders kick off at 12:01 AM Pacific on April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple has added "Guided Tour" videos to its website that outline various functions of the Apple Watch, while we've prepared detailed guides on how to pre-order the Apple Watch and what to expect at a try-on appointment.

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Top Rated Comments

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15 months ago
What I still don't get is that Apple already has all of our hundreds of millions of credit and debit cards linked to our iTunes and Apple ID accounts, yet they want us to manually jam their servers at the stroke of midnight or 3AM to place an order they know we already want.

We're automatically billed for our monthly subscriptions to iCloud, iTunes Match, in-App Purchases, Newsstand, etc. So, how about this? Just make a button next to the product's favorite ("heart") button that says, "yes, I like this product enough for you to automatically charge my credit card and preorder or ship it to me as soon as it's available." No more waiting up until 3AM EDT, or queuing up on line the night before at the local Apple Store. Automate the process and give us an preorder confirmation email we can wake up to.

Is Apple still so insecure that they need to generate media headlines that "lines are out the door" and "the servers couldn't handle the capacity" of everyone trying to place online orders? If Apple is all about the positive customer experience, having to go through this periodic ritual can't be a totally positive experience for everyone.

Frankly, I've been doing this for eight years since the first iPhone and iPad releases, and I'm a bit tired. I would appreciate someone on Apple's backend systems or infrastructure to accommodate something like this to be done. Billions of dollars of profit every year, and they still stick to a rudimentary preordering/purchasing process. How much more in profit would they benefit from if they automated their own processes?

It could be kinda like a Kickstarter thing, make your pledge as soon as it's up, and the cards all get charged in one shot upon the end of the campaign. Simple.
Rating: 19 Votes
15 months ago

I don't see any point in having a "smart watch", Android, Apple or MS, but I'm sure that fanboys and hipsters with more $$$ than brains will eat it up.


Wow. That's really nasty. I appreciate that you don't see the need to buy a particular item. But is that any reason to insult those who do, for whatever reason they want to buy something?

That's just plain nasty and downright mean spirited. I've been disciplined for being nasty to some members on this forum. It's people like you who bring out that kind of activity. Perhaps the admins can discipline you for such absurd and nasty remarks.
Rating: 12 Votes
15 months ago
ok ok.. i want one now. i didn't forever. now i do. happy?
Rating: 10 Votes
15 months ago

What I still don't get is that Apple already has all of our hundreds of millions of credit and debit cards linked to our iTunes and Apple ID accounts, yet they want us to manually jam their servers at the stroke of midnight or 3AM to place an order they know we already want.

We're automatically billed for our monthly subscriptions to iCloud, iTunes Match, Newsstand, etc. So, how about this? Just make a button next to the product's favorite ("heart") button that says, "yes, I like this product enough for you to automatically charge my credit card and preorder or ship it to me as soon as it's available." No more waiting up until 3AM EDT, or queuing up on line the night before at the local Apple Store. Automate the process and give us an preorder confirmation email we can wake up to.

Is Apple still so insecure that they need to generate media headlines that lines are out the door and the servers couldn't handle the capacity of everyone trying to place online orders? If Apple is all about the positive customer experience, having to go through this periodic ritual can't be a totally positive experience for everyone.

Frankly, I've been doing this for eight years since the first iPhone and iPad releases, and I'm a bit tired. I would appreciate someone on Apple's backend systems or infrastructure to accommodate something like this to be done. Billions of dollars of profit every year, and they still stick to a rudimentary preordering/purchasing process. How much more in profit would they benefit from if they automated their own processes?

It could be kinda like a Kickstarter thing, make your pledge as soon as it's up, and the cards all get charged in one shot upon the end of the campaign. Simple.


This sounds like an extremely good idea at first, and pretty obvious to implement something like this, it doesn't take into account the limited supply they have when a product initially launches. You still need a way of deciding who comes first, and who is served first.


Apple could, in theory, make the products depending on the number of "hearts" but then what if a good chunk of people cancel near the end?

That said, they should really make their infrastructure better. There's no excuse now. The first couple of times were sort of understandable, but it's 2015 now. Apple should know better.
Rating: 9 Votes
15 months ago
I will be doing both or all of the above. :D I cannot wait anymore.
Rating: 5 Votes
15 months ago
iwatch

you can have mine I dont need one.
Rating: 5 Votes
15 months ago
Yes! I'd much rather pick it up in-store than have it delivered. Glad Apple has confirmed this.
Rating: 4 Votes
15 months ago

I asked an Apple sales rep and she said that they only know what we know. So no idea how the reservations will actually work yet


The only thing they don't know is when the reservations will start.

The BF had his store meeting and they got pretty much all the details but that one.

Basically it's like the reservation pass thing that they did with the iPhone, so unpaid reservation. But you book it from home. You can book in store if you get lucky and what you want is available. However not only are you booking a product, you are booking a pick up time. Basically they do not want lines hanging around the store. There is no standing and waiting to just run in and grab a watch. The hope is that this will also slow down the resellers.

Once you set your pick up time you get like an hours grace period for traffic etc. after that, your reservation is released for someone else to grab it if they like and you get to start over
Rating: 4 Votes
15 months ago

Nice hijack attempt.

My life will be complete once I have this Apple Watch on my wrist.


Then what a sad life you must have if a cheap electronic watch will finally make it complete!
Rating: 4 Votes
15 months ago

And you'll hide your little head if it sells well. That's how it is. You sure are not going to stand here and eat your words. No. No sir. Not crow for nutty.


Well, seeing as I didn't actually mention sales, that seems unlikely (pro tip: read before you post).

It may sell well initially, but longer term this will be little more than a gimmicky toy.

My point is that the realities of how useful or advisable this product is will become clear once it starts being used by a lot of people.

So sorry to have an opinion contrary to the Apple dogma, pushed aggressively and mockingly by the true believers, but this product just doesn't make sense.

I look forward to being mocked by you again, in lieu of an actual argument.
Rating: 3 Votes

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