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Apple to Debut New A8-Based Apple TV Box With App Store and Siri at WWDC

Apple plans to announce its next-generation Apple TV set-top box at its annual Worldwide Developers Conference in June, according to BuzzFeed News. The report, citing sources familiar with the plans, claims that the new Apple TV will be a "significant overhaul" of the streaming TV box, featuring both Siri and an App Store with an SDK available for developers to create apps.

apple tv
The new Apple TV will feature Apple's latest A8 system-on-a-chip and a "dramatic increase" in internal storage, well beyond the 8GB included in the current third-generation set-top box. The addition of Siri will enable Apple TV owners to control a wide selection of HomeKit-enabled home automation devices through the set-top box, according to the report.

The new Apple TV will be part of Apple's ambitious plans to improve the TV experience, an area that iTunes chief Eddy Cue thinks "sucks" currently and Apple chief executive Tim Cook referred to as "stuck back in the 70s" in an interview with Charlie Rose last year. The new device will be Apple's attempt at capturing the digital living room through TV, music, apps and home automation amid a sea of competitors including Amazon, Google and Roku.

A refreshed Apple TV would make sense given reports that Apple is also planning to announce its oft-rumored streaming TV service at WWDC, anchored by popular networks such as ABC, CBS, Fox, ESPN and FX. The web-based TV service for iPhone, iPad, Apple TV and other devices is expected to deliver a lightweight package of about 25 channels for between $30 to $40 per month. Apple TV is also long overdue for a hardware refresh, with the set-top box last updated in 2012.

Related Roundups: Apple TV, tvOS 10
Tags: App Store, Siri, WWDC, buzzfeed.com
Buyer's Guide: Apple TV (Caution)


Top Rated Comments

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20 months ago
Our national nightmare is over!!
Rating: 81 Votes
20 months ago
Gonna wait for the Apple TV Edition in rose gold.
Rating: 77 Votes
20 months ago
At this point we have heard this rumor so many times it's the boy who cried wolf. If they are right this time it's purely luck and not inside info.
Rating: 47 Votes
20 months ago
forget the watch, this is exactly what I was waiting for and something people will actually use. AAPL is going to make a lot of $ with this.
Rating: 29 Votes
20 months ago
Holding off on that 69 (giggity) apple tv now. How they tease me.
Rating: 24 Votes
20 months ago

Only years late to the party... lol. Maybe it will actually be a box worth buying now.


It's been worth buying. I've had one for years, and it works very well. You don't need to be so cynical.
Rating: 24 Votes
20 months ago
I want Siri for my MacBook Pro.

And the option of built-in 4G while we're at it.
Rating: 24 Votes
20 months ago
Thank goodness. My black biscuit is long in the tooth.
Rating: 23 Votes
20 months ago
I'll be needing 3 of these baby's.
Rating: 19 Votes
20 months ago
Fantastic! Let's hope we see a review of iTunes movie prices, too!
Rating: 19 Votes

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