Marissa Mayer Says Yahoo Would 'Welcome the Opportunity' to Become Default Safari Search Engine

Yahoo AppYahoo chief executive Marissa Mayer, during the company's quarterly earnings call on Tuesday, expressed interest in Yahoo becoming the default search engine in Safari. Mayer recognized the significance that getting Yahoo in front of Mac, iPhone and iPad could have for the search engine, referring to Apple's default web browser as "one of the premier search deals in the world if not the premier search deal in the world."

"The Safari platform is basically one of the premier search deals in the world if not the premier search deal in the world," Mayer told RBC Capital Markets analyst Mark Mahaney. "We're definitely in the search distribution business. I think that we've stated that really clearly in the past and I think with Mozilla and also in addition we brought Amazon eBay on board with smaller distribution partnerships in Q4."

Google renewed its search partnership with Apple in 2010, although the contract is reportedly set to expire in 2015 and, supported by the fact that Google Maps and YouTube are no longer stock iOS apps, Apple is speculated to be considering a number of options. Back in November, it was reported that both Microsoft and Yahoo were courting Apple to become the default search engine in Safari.

"We're in the search distribution business and anyone who is in that business needs to be interested in the Safari deal. The Safari users are among the most engaged and lucrative users in the world and it's something we would really like to be able to provide.

We've worked really closely with Mozilla to ultimately bring to their users an experience that they designed and that they feel really suits those users and we would welcome the opportunity with any other partner to do the same, particularly one with Apple's volume and user base."

The New York Times, citing various reports from analysts, suggests that Google losing its Safari contract may not have much impact on the company's bottom line. The two important factors involved are how much Google is paying for its Safari search engine deal, and how many users would simply switch back to Google if Apple switched to Yahoo or another search provider as default.

Top Rated Comments

MartinAppleGuy Avatar
121 months ago
Yahoo should separate their search engine and their home page. Its like living in the 90's again.
Score: 28 Votes (Like | Disagree)
MagicBoy Avatar
121 months ago
Whatever. Until something offers better results than Google I'll continue to change it!
Score: 21 Votes (Like | Disagree)
Chatter Avatar
121 months ago
Well, thats a big DUH. Who would not want to be in that position?
Score: 11 Votes (Like | Disagree)
Rm.237 Avatar
121 months ago
Keep grasping at those straws Marissa.
Score: 11 Votes (Like | Disagree)
Rafagon Avatar
121 months ago
They can change it to Baidu for all I care. Just leave the setting where I can change it back to whatever I like.
Score: 10 Votes (Like | Disagree)
McFreggle Avatar
121 months ago
Altavista FTW!
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...