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Apple Japan Announces 2015 'Lucky Bag' Promotion to Start January 2

During the New Year in Japan, many retailers often offer a Fukubukuro, also known as a "mystery bag" or "lucky bag", which is a grab bag filled with an assortment of products usually sold at a steep discount. Apple Japan has once again announced that it'll take part in the promotion, which begins January 2 in Apple Retail Stores across Japan.

luckybag
Last year, Apple's Lucky Bags sold for 36,000 yen, or $345, and usually contained items like iPods, headphones and t-shirts. Purchasers of the Lucky Bags don't know what's inside the bag, and cannot get a refund unless a product is defective. Some fortunate customers have received big-ticket items like iPads and MacBook Airs in their Lucky Bags, which is part of why Lucky Bags have become so popular in Japan.

As with past years, Apple's Lucky Bag promotion is limited to Japanese customers. The company has not yet announced pricing for this year's Lucky Bag promotion, but it's likely to be in line with previous years' pricing.


Top Rated Comments

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26 months ago

So why isn't this done in the USA again?


Probably because people would line up and buy a bunch of them only to turn around and sell them on eBay at full price taking the fun out of it.

Us Americans have a knack for ruining a good time when the chance for making money off other people makes itself known...
Rating: 53 Votes
26 months ago
Yay a new topic besides "The Interview" !
Rating: 38 Votes
26 months ago

So why isn't this done in the USA again?


Because lawyers. Lawsuits.

Apple does not want to bother with Americans who are dissatisfied with the (random) contents of their lucky bags, then hiring lawyers to go after Apple.

That's why.
Rating: 32 Votes
26 months ago
Where is my 12 days of Christmas app!
Rating: 30 Votes
26 months ago

As with past years, Apple's Lucky Bag promotion is limited to Japanese customers.

I would say that it's actually limited to customers in Japan.
Rating: 25 Votes
26 months ago

So why isn't this done in the USA again?


This is a lottery, and lotteries are very carefully regulated in the US. This is why things like the McDonalds Monopoly game have "NO PURCHASE NECESSARY" all over the place. That makes it a sweepstakes, not a lottery.
Rating: 17 Votes
26 months ago

Where is my 12 days of Christmas app!


No one owes you a Free Stuff app.
Rating: 14 Votes
26 months ago

This is a lottery, and lotteries are very carefully regulated in the US. This is why things like the McDonalds Monopoly game have "NO PURCHASE NECESSARY" all over the place. That makes it a sweepstakes, not a lottery.


I'd like no purchase necessary for a lucky bag.
Rating: 14 Votes
26 months ago

No one owes you a Free Stuff app.


Bah humbug.
Rating: 13 Votes
26 months ago

Yay a new topic besides "The Interview" !


If I hear about that damn movie one more time I am going to f...ing puke!
Rating: 12 Votes

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