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Bose Products Could Be Returning to Apple Store Shelves Next Week [Updated]

Back in October, Apple removed all Bose audio products, both demo and sellable, from its retail stores around the world, but it appears the company may be planning to reintroduce Bose products to store shelves in the near future.

According to a source that spoke to French Apple website iGen.fr [Google Translate], some Apple retail stores have begun receiving shipments of Bose products with orders to put the products back on store shelves next week.

bose-speaker
It was not clear why Apple removed Bose products from its retail stores, but the decision did follow Apple's acquisition of Beats Electronics and a July patent infringement lawsuit that Bose filed against Beats. In the lawsuit, Bose accused Beats Electronics of infringing on several patents related to noise cancellation and other audio technologies with its Beats Studio and Studio Wireless headphones.

Shortly before Bose products were removed from Apple Stores, Beats and Bose agreed to settle the dispute between them, so it's possible that a planned removal and reinstatement of Bose products may be related to now-settled disagreement between the two companies. The move to remove Bose products from stores may have been initiated ahead of the settlement, with the products now able to return due to the end of the feud.

While a return of Bose products to the Apple Store following the end of the lawsuit makes some sense, it remains unclear whether iGen.fr's information is accurate. Beats and Bose still offer competing products, and recently, Bose teamed up with the NFL to ban NFL players from wearing Beats headphones during games. Rather than taking offense at the move, however, Beats co-founder Jimmy Iovine was pleased with the attention the ban garnered Beats, saying "I can't believe I'm this lucky" and that it made Beats "look like superheroes."

Bose products are not the only products that Apple has removed from its store shelves in recent months. The company also pulled Fitbit fitness accessories from its retail and online stores in November, without explanation.

Update 12/9: 9to5Mac has acquired internal store information that confirms Bose products such as the SoundLink III Bluetooth Speaker will be returning to store shelves shortly.


Top Rated Comments

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24 months ago

I think its a good move for apple to stock them. Lets not get all petty, and just have beats products. The consumer wins out if they carry Bose imo, and Apple wins out because the consumer doesn't buy them elsewhere.


if it's a choice between beats and bose, we all lose.
Rating: 13 Votes
24 months ago
I love that portable Bose speaker. Very compact, but packs a punch. You can spend less for louder speakers, but the quality is great with this one.
Rating: 9 Votes
24 months ago

Not the top dog in audio fidelity and slightly overpriced.


...i disagree, regarding the mini soundlink (pictured in OP). the thing is a crispy, well-rounded bass Beast.
Rating: 8 Votes
24 months ago
I think its a good move for apple to stock them. Lets not get all petty, and just have beats products. The consumer wins out if they carry Bose imo, and Apple wins out because the consumer doesn't buy them elsewhere.
Rating: 6 Votes
24 months ago
Bose and Beats, both as bad as each other. Terrible products that are over-hyped and over-priced.
Rating: 5 Votes
24 months ago
It would be awesome if they carried Sennheiser, Grado, Shure, Beyerdynamic, and Audio Technica headphones as well.
Rating: 5 Votes
24 months ago
Having choice is always a good thing the way I see it.
Rating: 3 Votes
24 months ago

Having choice is always a good thing the way I see it.


Exactly. Which is why Apple stores weren't the only place you could buy Bose products.
Rating: 2 Votes
24 months ago

Okay, not long ago when Apple kicked them out, we all hated Bose, now that they're back, we all love Bose again, give me a break.


Can you quote someone who said both or is this usual pathetic BS?
Rating: 1 Votes
24 months ago

Can you quote someone who said both or is this usual pathetic BS?


people LOOOOVE to apply their perceptions of things to the actions of others. usually it's the other way around, but not in apple threads.
Rating: 1 Votes

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