New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Yahoo and Microsoft Court Apple as Google's Safari Search Engine Deal Expires in 2015

Apple renewed its maps and search partnership with Google in 2010, but with that contract reportedly set to end in 2015, both Yahoo and Microsoft are actively vying to be the next default search provider for Apple's Safari products, reports The Information.

Both Microsoft and Yahoo have existing relationships with Apple, with Yahoo providing stock data to iOS and Microsoft supplying Siri with Bing search results. Executives from both companies have reportedly already approached Eddy Cue, Apple's Senior Vice President of Internet Software and Services, about a potential agreement that could see one of them displace Google to become the default search engine for iOS devices and Macs. There is no indication Apple has made any decision which company, if any, will replace Google.

yahoo-microsoftb
Yahoo has approached Apple in the past about expanding their relationship on mobile, although things moved in the opposite direction with iOS 8 as Apple cut out middle-man Yahoo for weather data and instead began sourcing data directly from The Weather Channel.

Yahoo has also reportedly been working on a revamp of its mobile search in hopes of landing an agreement with Apple to be the default search provider on iOS, but for now the companies are still in the discussion stages as Apple's deal with Google remains in effect for the time being.

Microsoft was said to be in the running for the 2010 deal with its Bing services, but Apple ultimately opted to extend its deal with Google that has seen Apple reportedly receiving in excess of $1 billion per year.



Top Rated Comments

(View all)

27 months ago
As long as it's easy to change it back to whatever I want I don't really care
Rating: 57 Votes
27 months ago
Team Google all the way! (just for search engines though)!
Rating: 26 Votes
27 months ago

As long as it's easy to change it back to whatever I want I don't really care


Exactly. I've tried Bing, Yahoo and numerous others .. they do not compare with the accuracy I get using Google Search.
Rating: 22 Votes
27 months ago
3 words: Duck Duck Go
Rating: 17 Votes
27 months ago
Or you know, maybe 2015 will be the year Apple releases it's own search engine...
Rating: 13 Votes
27 months ago

Or you know, maybe 2015 will be the year Apple releases it's own search engine...


Thanks for the laugh. What does Eddy Cue know about building a search engine? Last time I checked App Store search/curation is pretty bad.
Rating: 12 Votes
27 months ago
Honestly, if Bing or Yahoo provides better search results than Google, or if I can change it back to Google if it's not, I'm perfectly fine with the change.
Rating: 12 Votes
27 months ago
I'd take Microsoft's Bing over Yahoo, but I've always considered Google as #1.
Rating: 8 Votes
27 months ago

I do not understand why Apple is cozying up with Microsoft these days given how terse relations were in the 1990s when Windows PCs with a knockoff interface were eating Apple's market share alive and throwing Apple out of business at the time.

I am guessing this Bing deal is still a part of the deal that Apple made with Microsoft when they bailed them out in 1997 and Microsoft invested a sizable amount in Apple to have Apple bundle Internet Explorer with every shipping Mac. Looks like this "deal" is still going...

Personally, I grew up in the 1990s during all this, and have been very anti-Microsoft my whole life. I was even very anti-Intel as well, but use the current day Macs anyways once I found they were faster than the PPCs at running OS X.

I would rather see Apple engineer its own search service which blows everything away or which leverages multiple engines. Apple has the money, the resources, the infrastructure and everything else to develop such a system to dominate the future search market.



Because corporations don't use emotions and sentiments to make business decisions..
Rating: 8 Votes
27 months ago
Is anyone still using Google for search?

It's time for Apple to drop them.
Rating: 6 Votes

[ Read All Comments ]