Businessweek reports that Apple and Microsoft are currently in negotiations to replace Google as the default search engine on the iPhone with Microsoft's Bing.com. The talks have reportedly been underway for weeks.
Businessweek cites the increasing rivalry between Google and Apple as one of the reasons behind the discussions.
"Apple and Google know the other is their primary enemy," says one of the people, who's familiar with Apple's thinking. "Microsoft is now a pawn in that battle."
If the negotiations are successful, it could also mean that Bing could eventually replace Google as the default search engine for Apple's desktop version of Safari as well.
With Google's entry into the mobile phone business as well as Apple's recent acquisition of a mobile ad company, the two businesses have encroached on each other's territories. Apple has even been said to be working on distancing itself from Google's Maps data in the iPhone.
Even if Apple and Microsoft do come to an agreement, Businessweek notes that this may just be a time buying move on Apple's part who is reportedly working on their own "skunk works" search technology.
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes.
New Emoji
Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports.
Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
