Apple to Cease Selling Fitbit Activity Tracking Devices in Stores
Apple has plans to stop selling Fitbit's line of activity tracking devices in its stores as it prepares to launch its own Apple Watch in the coming months, reports Re/code.
While it is not known why Apple plans to cease selling Fitbit products, its decision comes shortly after Fitbit told its users that it had no plans to integrate with Apple's HealthKit at the current time, as it was "working on other exciting projects" for its users.
Fitbit's line of activity trackers are similar in function to the Apple Watch, offering users the ability to track their steps taken, distance traveled, calories burned, stairs climbed, and sleep quality. Recent rumors have suggested Fitbit has several new devices in the works that will launch soon, with all of the above features plus a heart rate monitor. A heart rate monitor is one of the key features of the Apple Watch.
Apple sells many other types of fitness tracking devices both in its online store and in retail locations, including the UP from Jawbone and the Nike Fuelband, and it is unclear whether Apple will continue to sell these devices or if the ban is limited to Fitbit.
Fitbit's activity trackers won't be the first products Apple has stopped selling in recent weeks. Just last week, news surfaced that Apple was preparing to remove Bose audio products from its stores. While the reason for that removal was unclear, it was likely related to Apple's recent Beats Electronics acquisition. Apple has indeed gone ahead and started removing the headphones from its retail stores according to both Twitter users and tips received by MacRumors.
Popular Stories
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today.
Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer.
The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically,...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Below is a breakdown of what we're expecting over the next ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month.
Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
