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Apple Planning to Offer iPad Air 2 with Gold Option

Apple is planning to offer its new 9.7-inch iPad, which has thus far been known as the iPad Air 2 unofficially, in a gold color choice in addition to the already available silver and space gray variations, reports Bloomberg. The new option would bring the iPad up to color parity with its iPhone models, which have been offered in three colors since last year's iPhone 5s.

ipad_air_touch_id_mockup_2
New versions of the company’s 9.7-inch iPads, anticipated to be unveiled this month, will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for the lighter iPad Air, the people said, asking not to be identified ahead of an announcement. That brings the color palette into line with the iPhone 5s, which come with silver or gold backs for models with a white faceplate, and space gray for those with a black front.
Bloomberg's sources indicate that the new color choice may be an attempt to boost iPad sales, which dropped slightly in the past year. CEO Tim Cook previously said the iPad sales dip was a "speed bump".

In early September, KGI Securities analyst Ming-Chi Kuo predicted that Apple would announce an iPad Air 2 with a gold option amongst other features like an anti-reflective display and the Touch ID Home button.

Related Roundup: iPad Air 2
Buyer's Guide: 9.7" iPad Pro (Caution)


Top Rated Comments

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29 months ago
I just need the Space Grey MacBook Air
Rating: 24 Votes
29 months ago
I'd settle for a Gold Master of software that actually works.
Rating: 22 Votes
29 months ago
2GB of RAM and I'll be happy.
Rating: 20 Votes
29 months ago
Yea...that's tacky as hell.
Rating: 16 Votes
29 months ago
I can't say I didn't see this coming.

Rating: 11 Votes
29 months ago

This is further evidence of the unravelling of Apple.

Back in the Steve Jobs era, it was a matter of focus, and producing great products that wowed us. The focus included keeping the color-options to a minimum.

Now, in the Cook era, it's fancy marketing with lots of color options.

Look, I can see that some people like different colors, and I don't begrudge that. BUT, I AM TOTALLY RABID that Apple can't offer an anti-glare, non-mirror matte screen for MacBook Pros, Airs and iMacs like they used to.

Colors are just to appease our penchant for titillation, but I need an anti-glare screen to help me use my computer more effectively. When I hear that Apple can offer fancy color varieties, but can't even offer an anti-glare screen on one Pro model, sorry, but anger rises up against Apple.

Yeah, Apple never created colorful iPod nanos, a Bondi blue iMac, or ran this ad under Jobs:

Apple is offering 3, THREE whole color options, my gawd sell your AAPL stock immediately, the ship is goin' down!

/s
Rating: 8 Votes
29 months ago

This is further evidence of the unravelling of Apple.

Back in the Steve Jobs era, it was a matter of focus, and producing great products that wowed us. The focus included keeping the color-options to a minimum.

Now, in the Cook era, it's fancy marketing with lots of color options.


Yeah, because Steve Jobs never released products with multiple colours...









Rating: 8 Votes
29 months ago

I just need the Space Grey MacBook Air


i will take a gold iMac
Rating: 6 Votes
29 months ago
They have realllllly got to increase the base model's storage to 32GB. It's the year 2014, anything else is BEYOND ridiculous at this point. Sticking 2010 era storage in a 2014 "high-end" tablet is unbelievable.
Rating: 5 Votes
29 months ago
Why not? It's not the color for me, but people seem to like it. Supposedly gold is far and away the top-selling iPhone color in Asia.

2GB of RAM and I'll be happy.


Yes!

I can see there MAY be reasons to limit to 1GB on a pocket phone (RAM is always-on and a big chunk of battery use, and if the OS can use RAM efficiently, all the better).

But iPads are big, and have battery life to spare. I go days between charges on my Air. So yes, if the iPad Air (and even Mini) doesn't have more than 1GB, I WILL be disappointed in Apple.

Gonna be brutal running a retina HD display with 1 GB RAM on it.


iPads were already HD (1280x720 or greater), long before the iPhone. There's no rush to add more DPI (even though if you look close, you could tell a difference).

(This is one reason I'm not worried about a 6 Plus handling games: it's not much different from iPad Air resolution, but with a faster chip! And my Air handles games just great. Plus, recent iPhone graphics benchmarks have ignored a) CPU, which is the likely biggest speed factor for most games, and b) Metal. The 6 Plus, like my Air, may not hit the same benchmark as a smaller device, but will run fine.)
Rating: 4 Votes

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