Apple Halts In-Store Pickup Option for Apple TV in Online Store, Still Available for Shipping

Thursday August 21, 2014 3:13 AM PDT by Richard Padilla
Apple has seemingly halted in-store pickup for the Apple TV in its online store, as none of the company's U.S. locations are providing the option. Notably, the Apple TV is still listed as shipping"within 24 hours" on the company's online store, and is still being offered with a $25 iTunes Store gift card as a part of an ongoing promotion.

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Currently, it is unknown as to why Apple halted the pickup option for the Apple TV. It is entirely possible that the inability to schedule an Apple TV for in-store pickup is an outage or error on Apple's part. While mostly unlikely, it may also indicate that Apple is gearing up to release an updated Apple TV, which has been heavily rumored for quite some time.

Czech website Letem Svetem Applem (Google Translate) claimed last week that European Apple resellers have stopped receiving their supply of Apple TVs, however no other sources have indicated that stock has been running low. In the United States, retailers such as Best Buy and Amazon still show the product as "in stock".

Previous rumors have suggested that the next-generation Apple TV would be a major product for Apple, featuring set-top box features that interact with live and on-demand content, gaming capabilities, Siri integration, and more. However, a report from The Information this past July claimed that the new Apple TV would be delayed until 2015 due to negotiation difficulities between Apple and cable companies. Apple's SVP of Internet Software and Services Eddy Cue stated earlier this year that it was "complicated" solving problems with TV, adding that Apple is continuing work on the subject.

Thanks, Kyle!

Top Rated Comments

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10 weeks ago

Hopefully they'll be releasing a version that can stay connected to a WiFi network for more than 20 minutes!


Make an effort to find out what you are doing wrong and ask for help before
you blame Apple and assume everyone else is having a problem.
Rating: 17 Votes
10 weeks ago
I don't care about an Apple TV update; interactivity while watching movies or television is highly overrated IMO.

I'd be happy if they would finally enable the little thing to output 24fps video. All the movie content on the iTunes store is properly encoded at 24fps, yet Apple's main device for movie playback is unable to play it back smoothly?! Weird.

Seems like a minor software upgrade would fix it, but hey, this is Apple. And the masses probably don't care about 3:2 pulldown and all that, given that many people like the 'soap video look' that the frame interpolation schemes in their televisions create. Sigh.
Rating: 9 Votes
10 weeks ago

I sold my AppleTV 2 for a hefty profit on eBay several months ago in anticipation of Apple TV 4 and still nothing. My wife needs one ASAP for showing our kids some educational videos that are in our iTunes library in the mac upstairs. She wants to show them downstairs where the tv is. We used to use the appletv2. Now we have a chromecast and it is definitely not user friendly to do the same thing.


If it really is so important, bite the bullet and get what's out right now.
Rating: 7 Votes
10 weeks ago

Hopefully they'll be releasing a version that can stay connected to a WiFi network for more than 20 minutes!


... they do?
Rating: 7 Votes
10 weeks ago

So many assumptions here ironically!

I've made an effort as in I've talked to Apple on the phone, and had two exchanges.

I haven't assumed everyone is having the same problem; I'm well aware they don't otherwise there'd be a massive recall.

The bottom line is everything in my house works flawlessly with WiFi, apart from my ATV.


I have never had an issue with my apple tv on wifi. what router are you using? have you tried giving it a static IP address?
Rating: 4 Votes
10 weeks ago

I don't know why people are pretending it's not an issue in this thread.


Because it's not an issue for most people. My ATV has never disconnected from our WiFi network. I've used it at two other people's homes, and it had no problems connecting and staying connected. No pretense needed; it's not an issue for me.
Rating: 3 Votes
10 weeks ago
Hopefully they'll be releasing a version that can stay connected to a WiFi network for more than 20 minutes!
Rating: 3 Votes
10 weeks ago
I am pretty confident given the recent rumors and eddys recent comments about the Apple TV that no new hardware is coming this year. Apple is delaying any hardware until their content deals are in place.

Stupid that they don't releases an App Store already for it. Absolutely rediculous.
Rating: 3 Votes
10 weeks ago

So many assumptions here ironically!

I've made an effort as in I've talked to Apple on the phone, and had two exchanges.

I haven't assumed everyone is having the same problem; I'm well aware they don't otherwise there'd be a massive recall.

The bottom line is everything in my house works flawlessly with WiFi, apart from my ATV.


I don't think that word means what you think it means. :D

It is a fair assumption to make when you ask for an ATV that will stay connected to wifi for more than 20 minutes. That suggests that there is a massive need for another version of an ATV and that the problem doesn't lie within your own network.

That being said, there has to be something causing this and yes, it is definitely your network. Have you thought to maybe unwind everything and start connecting things to your router one by one starting with the ATV? See if the ATV stays connected while everything else is off. Not sure what that will do for you except perhaps show that the ATV isn't faulty

BTW, the best thing I could have ever done for any wifi devices downstairs was buy an airport express and use it in bridge mode. My house is not even large enough in theory to warrant that and the setup with really a large box, but it worked better for me. Something to consider.
Rating: 2 Votes
10 weeks ago
If only they'd halt in-store pickup for the Mac mini...
Rating: 2 Votes

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