Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition

Beats co-founders Jimmy Iovine and musician Dr. Dre are both expected to take on senior roles at Apple following Apple's acquisition of Beats Electronics, reports The Wall Street Journal. The two may not take on full time positions, but will commute from the Los Angeles area, where Beats is based, to meetings in Cupertino and elsewhere as necessary.

dreiovine
Citing people familiar with the matter, The Wall Street Journal suggests that specific roles for Iovine and Dre remain unclear, but Iovine will be leaving his role as chairman of Interscope Geffan A&M records, a division of Vivendi SA's Universal Music Group. Both Dr. Dre -- real name Andre Young -- and Iovine could help Apple secure deals with record labels and attract younger customers.
While Mr. Iovine's rock-star temperament could still ruffle some feathers in tech-centric Cupertino, it may help Apple broker deals in the music industry and appeal to the younger consumers who gravitate to Beats headphones.
Apple is said to be working on an overhaul of iTunes in order to boost declining music sales. The addition of the Beats Music streaming service along with a thriving hardware business and two seasoned veterans of the music industry may help the company achieve the drastic revamp it's aiming for while introducing new revenue streams.

Today's report follows a report from the New York Post suggesting Iovine will join Apple as a "special adviser" to Tim Cook on creative matters. While Apple's $3.2 billion acquisition of Beats Electronics has yet to be completed, Dr. Dre seemingly confirmed the acquisition in a video posted this morning, where he alluded the merger would make him the "first billionaire in hip-hop."

As noted by The Wall Street Journal, Apple's hiring of Dr. Dre and Jimmy Iovine represents Tim Cook's willingness to step out of the spotlight. Earlier this month, the company welcomed former Burberry CEO and high-profile hire Angela Ahrendts as the new retail chief. Other Apple executives, like Jony Ive and Craig Federighi, have also been stepping into the spotlight more often than they did under Steve Jobs.

Top Rated Comments

(View all)

18 weeks ago
Kill me.
Rating: 114 Votes
18 weeks ago
Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition
Rating: 79 Votes
18 weeks ago
Please let this be a bad joke. The end is nigh. :apple:
Rating: 73 Votes
18 weeks ago
Well, so basically MacRumors is now the Onion!
Rating: 49 Votes
18 weeks ago

Kill me.


Kill me first.
Rating: 47 Votes
18 weeks ago
Can someone explain why apple would purchase beats?
Rating: 46 Votes
18 weeks ago
Oh, I get it. Apple's doing this to drive the stock price down before the split!!!
Rating: 46 Votes
18 weeks ago
I just...I can't....I don't...............:confused::confused::confused::confused:
Rating: 44 Votes
18 weeks ago
In next weeks news, next iteration of OS X to be called OS X 10.Dre
Rating: 37 Votes
18 weeks ago
If this does all go ahead - I presume (and am hoping) that Apple is buying the company purely for it's subscription service (and in turn licensing rights) along with other assets in terms of R&D and personnel. And NOT the brand, believe it or not.

However if Apple does pull a HTC and decides to slap the Beats logo on everything, which for the record again I can't see happening, as Apple already is the biggest brand in digital music through iPod and iTunes. But if they do, and that's a big but, then I can guarantee you that I'll never buy another Apple product again.
Rating: 32 Votes

[ Read All Comments ]