Apple's annual developer conference in San Francisco.
Apple's (Product) RED Charity Contributions Reach $70 Million
Last year, lead Apple designer Jony Ive teamed up with designer Marc Newson to create a range of one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). Items included a red Mac Pro and solid gold EarPods, earning nearly $13 million in total.
(Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.