With Apple's newest flagship retail store set to open on Friday in Brisbane, Australia, the first photos of the impressive MacArthur Chambers location are beginning to emerge. These photos were sent to us by MacRumors reader Phillip and show the nearly completed store stocked with merchandise.
The store is located in the famous MacArthur Chambers building, a 10-story high-rise that was originally constructed back in 1934. Building plans indicated that Apple made some minor changes to the structure, adding windows, a stairway, and other features.
A number of other photos of the store were separately posted on the Australian website Reckoner. The new location is scheduled to open on Friday, January 17 at 10 a.m., and both workshop reservations and Genius Bar appointments are already being accepted on its website.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple with their $120B in cash couldn't higher a half decent photographer with a camera better than an iphone to take pictures of a flagship store? This is straight out of Tim Cook the beancounter's penny-pinching playbook and Jobs never would have allowed such shoddy work.
These were taken by a MacRumors reader walking by the store.
Apple with their $120B in cash couldn't higher a half decent photographer with a camera better than an iphone to take pictures of a flagship store? This is straight out of Tim Cook the beancounter's penny-pinching playbook and Jobs never would have allowed such shoddy work.
These photos were sent to us by MacRumors reader Phillip and show the nearly completed store stocked with merchandise.
