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Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad Shortcomings

Microsoft is continuing its anti-iPad ad campaign, today releasing a new commercial comparing the Surface RT to the fourth generation iPad. The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products.


Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage.

Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month.

As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August.

Top Rated Comments

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18 months ago
Oh jeez....is it me or are these ads just getting more embarrassing?!
Rating: 72 Votes
18 months ago
Microsoft: Die Apple, die!

Apple: Hey, free advertising :D
Rating: 64 Votes
18 months ago
Seriously Microsoft, stop touting that awful kickstand. Especially if you're not even going to show the iPad's Smart Cover in the comparison.
Rating: 56 Votes
18 months ago
Hmm, it should be more like this: ;)

Rating: 48 Votes
18 months ago
Ironically, the 16GB iPad has more free space for data and apps than the 32GB Surface RT.

BTW. The Surface RT (or otherwise) cannot be used on the lap with that kickstand and that flimsy keyboard whereas an iPad with a keyboard case can.

If you want a stand, get a smartcover.
Rating: 33 Votes
18 months ago
Why does Microsoft keep thinking people want a keyboard and USB connectivity on their tablets. If I wanted to connect my USB and have a full keyboard, I'd use a laptop, not a tablet.
Rating: 26 Votes
18 months ago

That's one of the best Microsoft ads I've seen in a very long time. At least as good as the Apple ones, maybe more-so.


Seriously? My immediate thought was it looked like some poor PowerPoint presentation.
Rating: 24 Votes
18 months ago
Windows 8 alone kills the Surface. :D:apple:
Rating: 20 Votes
18 months ago
Microsoft should really just focus on itself rather than always benchmarking with the iPad.
Rating: 19 Votes
18 months ago
That would look pretty sharp right alongside my Zune.
Rating: 16 Votes

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