Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories
Marketing research firm Harris Interactive has awarded Apple the title of “Brand of the Year” in the categories of smartphones, tablets, and computers, as first reported by VentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC.
"Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.
These awards come after BBC reported about a survey done by marketing group Added Value (AV), who claimed that Apple’s brand has become “less inspiring” among consumers.
Popular Stories
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live.
Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware.
According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
Apple hardware engineering VP Tom Marieb spoke with TechRadar and shared some candid thoughts about Apple's upcoming iPhone Duo.
The iPhone Duo uses a matte nano-texture display, which is meant to cut down on glare and minimize the visibility of the crease. When asked if the iPhone Duo's crease would be more visible over time, as that's what tends to happen on other foldables, Marieb said...
