Marketing research firm Harris Interactive
has awarded Apple the title of “Brand of the Year” in the categories of smartphones, tablets, and computers, as first reported by VentureBeat
. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC.
"Americans continue to give Apple brands strong ratings," says Manny Flores, Senior Vice President at Harris Interactive. "And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured - Computer, Tablet and Mobile Phone - its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.
These awards come after BBC reported
about a survey done by marketing group Added Value
(AV), who claimed that Apple’s brand has become “less inspiring” among consumers.