French Carrier Executive Claims Frugal Customers Hurting iPhone Sales - MacRumors
Skip to Content

French Carrier Executive Claims Frugal Customers Hurting iPhone Sales

iphone_5_lteStephane Richard, CEO of France Telecom, said in an interview with Bloomberg that customer behavior is changing and price-conscious consumers are driving demand for lower priced smartphones, threatening sales of comparatively expensive phones like the iPhone and Samsung's Galaxy S line.

The shift has been especially severe in Europe, where more customers are keeping the same phone when they switch carriers. Amid a slumping economy and mounting competition, France Telecom has seen prices drop 25 percent over the past three years, squeezing profit margins and its stock price. Its cheapest plan now provides unlimited calls and texting and 3 gigabytes of data for about 20 euros ($26) a month -- about half the price of T- Mobile USA Inc.’s $50 plan, which is touted as a U.S. bargain.

Richard believes there will be fewer early adopters purchasing the latest and greatest devices going forward, though it's unclear if the slowdown would be restricted to Europe or if it could pressure iPhone sales in the U.S. as well. Regardless, many recent rumors suggest Apple is working on a cheaper iPhone to address some of these concerns.

Popular Stories

iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
imac video apple feature

Apple Releasing Two New Macs Next Week

Friday September 18, 2026 10:07 am PDT by
Last month, Apple announced new Mac mini and Mac Studio models, and the computers are finally set to launch this coming Tuesday, September 22. The new Mac mini is available with M6 and M5 Pro chip options, while the new Mac Studio can be configured with M5 Max or M5 Ultra chips. To learn more, read our coverage:Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils ...
iphone duo weather

Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease

Friday September 18, 2026 9:51 pm PDT by
Apple hardware engineering VP Tom Marieb spoke with TechRadar and shared some candid thoughts about Apple's upcoming iPhone Duo. The iPhone Duo uses a matte nano-texture display, which is meant to cut down on glare and minimize the visibility of the crease. When asked if the iPhone Duo's crease would be more visible over time, as that's what tends to happen on other foldables, Marieb said...

Top Rated Comments

176 months ago
European plans tend to be a lot better than US plans anyway. You guys are bent over and screwed repeatedly everyday.
Score: 39 Votes (Like | Disagree)
wesk702 Avatar
176 months ago
People would rather spend less money. Next in news, it's raining in Seattle.
Score: 22 Votes (Like | Disagree)
Dwalls90 Avatar
176 months ago
Wait, unlimited calls, texts and 3GB of data for $30?! That's like $100 in the states.
Score: 19 Votes (Like | Disagree)
Serelus Avatar
176 months ago
No, you guys just want to keep selling these phones with ridiculously expensive subscriptions, and then when nobody is buying your phone because it's all to expensive you suddenly claim it's "hurting sales" try making things cheaper, you greedy douche.
Score: 19 Votes (Like | Disagree)
176 months ago
yeah right

I always get a big kick when it comes to US smart phones market.

The "price" of an iPhone is around $200 with a two-year contract (has been that way for a few years now) and the "frugal" customer is expected to pay about $100 per month (for average usage plans).

The supposed price of iPhone is less than 10% of total cost of your phone bill in those contract bound two years.

Would you really care about the $200 that you paid?

People need to realize that you are really buying a $2400 phone instead of $200 phone.

The cellphone is the biggest rip-off here. The landline and home internet costs have come down but mobile phone cost is still way up there. The data plan alone for cellphone is like $40 and voice is like $45. Do you think this is really a fair price?

If you look at other countries, most consumers would not pay $100 per month for cellphone usage.
Score: 9 Votes (Like | Disagree)
176 months ago
Wait, unlimited calls, texts and 3GB of data for $30?! That's like $100 in the states.

I feel for you guys in the states, your plans are ridiculously expensive. You can pick up a sim only plan with 2000 minutes, unlimited texts and unlimited data (truly unlimited) with tethering included for around $37/month.
Score: 9 Votes (Like | Disagree)
Latest Stories
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
12 minutes ago
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
New Mac Studio's Biggest Upgrade Isn't the M5 Ultra Chip, Review Says
34 minutes ago
How to Force Quit Apple Watch Apps in watchOS 27
How to Force Quit Apple Watch Apps in watchOS 27
46 minutes ago
New Mac Mini and Mac Studio Launch Tomorrow
New Mac Mini and Mac Studio Launch Tomorrow
1 hour ago
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
Apple Watch Series 12 and Ultra 4 May Have Hidden Flash Storage
1 hour ago
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
3 hours ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
5 hours ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
11 hours ago
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
11 hours ago
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
12 hours ago
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
12 hours ago
M6 Pro Chip Result on Geekbench is Likely Fake
M6 Pro Chip Result on Geekbench is Likely Fake
2 days ago
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
2 days ago
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
2 days ago
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
2 days ago
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
3 days ago
Hands-On With the Apple Watch Series 12
Hands-On With the Apple Watch Series 12
3 days ago
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
3 days ago
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
3 days ago
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
3 days ago
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
3 days ago
MacRumors Giveaway: Win an iPhone Duo From iMazing
MacRumors Giveaway: Win an iPhone Duo From iMazing
3 days ago
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
3 days ago
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
3 days ago
The MacRumors Show: Is the iPhone Duo Actually Worth It?
The MacRumors Show: Is the iPhone Duo Actually Worth It?
3 days ago
Apple Designers Explain the Thinking Behind iPhone Duo
Apple Designers Explain the Thinking Behind iPhone Duo
3 days ago
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
3 days ago
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
3 days ago
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
3 days ago
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
3 days ago