Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).

zdnet-forrester-2013-mobile-workforce-adoption-620x328
For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.

Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.

The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forums: iPad, iPhone

Top Rated Comments

nagromme Avatar
170 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them
Score: 15 Votes (Like | Disagree)
spazzcat Avatar
170 months ago
What are Enterprise Information Workers? Are these IT employees?
Score: 5 Votes (Like | Disagree)
FloatingBones Avatar
170 months ago
I think IT workers like the idea of being able to run MS Office apps on a tablet. They haven't actually seen now these apps run on Surface RT and Surface Pro devices. :(

This dynamic will change when/if MS offers a version of Office for the iPad.
Score: 4 Votes (Like | Disagree)
170 months ago
Until we tested the MS tablet


Give us iPad please
Score: 4 Votes (Like | Disagree)
Carlanga Avatar
170 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them

I bet you have never touched one; it's a great little device and this comes from someone that has not bought a MS desktop OS since 2006.
Score: 3 Votes (Like | Disagree)
170 months ago
What are Enterprise Information Workers? Are these IT employees?

They work for the website

www.startrek.com

releasing information about the enterprise, movies, actors, sequels etc.
Score: 3 Votes (Like | Disagree)

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...