Apple Admits 'New' Mac Pro Isn't All That New

Amid all the excitement of the notebook updates and OS X Mountain Lion and iOS 6 news yesterday, Apple quietly updated the Mac Pro, but surprisingly continued to use older Westmere processors instead of Intel's latest Sandy Bridge E offerings. The company also decided not to add Thunderbolt or USB 3.0 to what is supposed to be its top-of-the-line professional workstation, leaving customers who had been waiting nearly two years for an update bewildered.

One of the initial tip-offs that Apple had indeed quietly updated the Mac Pro yesterday was the addition of a small "New" tag to the Mac Pro listing on the main page of the Apple online store, a tag that was also added to the MacBook Air and MacBook Pro listings due to their updates.

apple mac lineup 061112
Apple's Mac lineup on June 11 with "New" tags on MacBook Air, MacBook Pro, and Mac Pro

Apple appears to have had a change of heart today, however, perhaps deciding that the extremely minor update to the Mac Pro may not be worth promoting to a significant degree and removing the "New" label from the high-profile listings of its Mac products in the store.

apple mac lineup 061212
Apple's Mac lineup on June 12 with "New" tags only on MacBook Air and MacBook Pro

Apple is reportedly still investing in its desktop lines, with the company reportedly planning significant enhancements to the iMac and Mac Pro sometime next year.

(Thanks, Perry!)

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Top Rated Comments

jrlcopy Avatar
155 months ago
Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?
Score: 77 Votes (Like | Disagree)
Eddyisgreat Avatar
155 months ago
They should just change "New" to "Meh" in the same font so the lulz ensue.

Edit: Simplicated (https://forums.macrumors.com/member.php?u=229357) brought the lulz (https://forums.macrumors.com/showpost.php?p=15025939&postcount=98) below! Excellent!!
Score: 69 Votes (Like | Disagree)
LastMinuteMike Avatar
155 months ago
This.

Haha, can we get the buyers guide clock put back to the 600+ day counter instead of starting over with day 1?

Totally agree.

This is a serious request, since Apple now doesn't recognize it as an update, I don't think MacRumors should either.

Bring back the old 600+ day count.
Score: 49 Votes (Like | Disagree)
karohan Avatar
155 months ago
first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

That's silly. Apple has definitely done some annoying things while under Jobs' leadership too.
Score: 30 Votes (Like | Disagree)
The Samurai Avatar
155 months ago
Probably the best update they've done to the Mac Pro listing :D
Score: 20 Votes (Like | Disagree)
jonnysods Avatar
155 months ago
first sign of tim cook giving the middle finger to his customers. this would not have happened under steve jobs.

That's a little over the top. Tim has only been in leadership 8 months, the Mac Pro suffered under Steve as well.
Score: 18 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...