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Stunning Photo of Glass Staircase at Amsterdam Retail Store

Thomas Schlijper posts a stunning photo of the glass staircase at Apple's new Amsterdam retail store in the historic Hirsch building. The store, which opens to the public this Saturday, is Apple's first in the Netherlands.


Previously-revealed floor plans for the location show a large two-level store with a massive 20-seat Genius Bar extending along one wall of the first floor. In the weeks leading up to the opening, Apple has been concealing the store's interior with striking orange window coverings.

Top Rated Comments

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28 months ago
The overseas stores are making the state-side stores look like dumps.
Rating: 21 Positives
28 months ago

The photographer must have breached some contract. Though it is good to know that Apple hires locals photographers on these assignments.


Actually: Apple didn't hire me. Worse: Apple refused to host me at the press opening, for unknown reasons. Happily they uncovered the windows the day before the opening, that's how I could make this shot :-)
Rating: 15 Positives
28 months ago
I imagine everyone using those stairs will be wearing pants?
Rating: 14 Positives
28 months ago

I dunno, I admire the technology and engineering required to create stairs like this, but I also find it pretty gaudy.

In terms of safety, longevity, and maintenance, glass is really not a good material for things that people walk on or constantly stay in close proximity to.


I'd like to know the basis for your research or data on glass, this specific glass if you have it, that confirms it is not good for "safety, longevity and maintenance" and even more, "things people walk on or constantly stay in close proximity to." Have you actually read background on the development of this glass? It was published some time ago.
Everybody is entitled to their opinion on the webs., like "it's gaudy"...just like sitting around a bar and having beers and everybody spouts their likes and dislikes...but the glass info? improving that?
Rating: 13 Positives
28 months ago

I dunno, I admire the technology and engineering required to create stairs like this, but I also find it pretty gaudy.

In terms of safety, longevity, and maintenance, glass is really not a good material for things that people walk on or constantly stay in close proximity to.


What are you basing this observation on, the panes of glass in your house, the windshield in your car? Modern architectural glass couldn't be more different.
Rating: 12 Positives
28 months ago
and this is what the Apple haters just don't get. Apple put effort into their **** :P
Rating: 10 Positives
28 months ago



I imagine everyone using those stairs will be wearing pants?


Or very confident.
Rating: 9 Positives
28 months ago
Send me to Holland.
Rating: 9 Positives
28 months ago
I don't get it , Apple claim to be this great eco friendly environmental company and now they are wasting up the Earth's precious sand resources on fancy pants staircases?

First they've been wilfully squandering silicon on their integrated circuits, and now this.

What will our grandchildren use to make sandcastles on the beach?
Rating: 8 Positives
28 months ago
It's nice to see such sensitive architecture in such a beautiful building.
Rating: 8 Positives

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