Following reports yesterday that Apple would open its first Dutch retail store in Amsterdam on March 3, the company has confirmed that date today with emails to customers and a new dedicated store page on its website.

amsterdam retail store opening
The new store will open at 10:00 AM on Saturday, March 3, with press reportedly having been invited to a preview event two days earlier. With the opening, the Netherlands will become the twelfth country to host at least one Apple retail store.

Top Rated Comments

moiety Avatar
157 months ago
From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.
Score: 6 Votes (Like | Disagree)
CountBoni Avatar
157 months ago


From a branding/design perspective: I find it unusually off-brand to see the three stacked Apple logos. I can't recall ever seeing more than a single Apple logo used in marketing materials. Thus, a lone Apple logo in the center of that orange space would have felt more on-brand. To me. ;)
Regardless, congrats on the new store.

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam (http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam)
Score: 3 Votes (Like | Disagree)
astrobill Avatar
157 months ago
The iPad3 will look even MORE magical to customers smoking pot in the Amsterdam store...
Score: 2 Votes (Like | Disagree)
MasterHowl Avatar
157 months ago




Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.

No need to get ****** mate :) It was just a suggestion
Score: 1 Votes (Like | Disagree)
Scott90 Avatar
157 months ago
Maybe the three stacked apples are a clue that the opening of this store will coincide with the launch of the iPad 3 :eek:
Yeah, and since "Apple" consists of five letters, maybe the iPhone 5 will be introduced there, too.
Score: 0 Votes (Like | Disagree)
lazyrighteye Avatar
157 months ago




The three stacked logos and the orange color are plays on the official logo for the city of Amsterdam and the official colors. It's not an arbitrary design decision.
Oh good! Even better! It seemed too odd to not have some sort of significance.
A nod to the stacked Xs?

Thanks for the clarification, Moiety.

----------

Here is why the three stacked apples, quite clever I must say:

http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam (http://en.wikipedia.org/wiki/Coat_of_arms_of_Amsterdam)

Totally agreed. A nice touch.
Thanks all for the education. Yah learning! ;)
Score: 0 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...